Clients are the lifeblood of any small business enterprise. Without them you can’t keep the lights on. You can’t have a payroll and you can’t grow your business. We are well aware of the most used strategies of asking referrals, following up with our network, running an ad campaign and many more techniques that we have been taught, to bring the clients in. Yes, we try every trick in the book to attract customers though customer relationship management and yet if we are not doing as much business as we had expected. So why not try some uncommon ways. Here are some strategies you can use to get more clients.
Track down Your Lost Clients
No, these are not your ‘old clients’ they are the ones you lost. These are the people whom you approached, sent them your proposal and for some reason you did not get the business. You can have a time limit for this and try tracking clients, say, whom you approached two months ago. You could send them an email or call and ask how their business is coming along. Ask them if there is anything you can do for them. This care you show, may spark a new dialogue in customer relations and they may think about hiring you and see you as someone reliable to have on their radar.
Go for Guest Blogging
You have a blog already, yes, that’s but natural. But have you tried blogging as a guest? There must be umpteen number of companies in your industry, who welcome guest bloggers. Find blogs which your target audience or your prospective clients are likely to read and ask for permission to guest post on them. Align your topic with the blog and give information which is of value to readers. This is a great way to tap into someone else’s target audience and try to develop customer relations.
Do something controversial
No don’t stick your neck out and get yourself into trouble. All you need to do is create some buzz. You could bring up an innovative way to show your product to the people, make them sit up and notice. Something that will mildly jolt them. Don’t cross the line and do something illegal or which can harm customer relations There is an example of a designer who took the worst can of beer to the CEO of a company and told him. “This beer is like your website. Looks good on the outside, but tastes like crap.” he got the contract to redo the company’s’ website. Online or offline, we’ve seen that sensation and controversy create interest.
Find partners firms who are non competing
Find a business to which you can easily offer extension service. A Non competitor who will willingly take you on as a co-working business. When you are not a threat to their business but rather offer added value, partnering with them won’t be a problem. What’s more- you get to service a lot more clients and improve customer relations, now that you have the access to your partners’ client base and vice-versa. It’s a win -win situation for both.
There are many ways of gaining customer attention and drawing clients towards you. The conventional methods are no doubt, tried and tested. Differ a little, create a controversy, guest blog, piggy back on a partner firm’s customer base, find your lost clients and you will have more work on your hands than you imagined.