Digital marketing is the best hing that ever happened to businesses online. It is nothing more than using all means of electronic devices like smart phones, computers, tablets, cell phones and the like for means of promoting your products or brand. Traditionalists may not agree but it the best thing that ever happened to marketing.
Where you could once reach 6 contacts or potential customers with great difficulty, you can now reach 6000 and more all within reasonable time. The Power or marketing online is unlimited, and getting to know the basics can be good for your business
What is Digital marketing?
Its the most effective way to reach a large mass of target audience. Here the seller can choose so many different ways to interact with people and it gives you an opportunity to run and analyze promotional campaigns in real time, and understand what is fetching the right outcomes you desire. It is extremely cost effective and increases return on investment because, since you can interact directly with the target audience. Take a look at the following components of digital marketing which can bring you spectacular results
SEO or Search Engine Optimization
This is the process of increasing the visibility of a website entirely free of cost on a search engine by adding search engine friendly elements. The search engine results pages or SERPs are known as organic results. Search engines like Google, Yahoo, MSN and Bing tend to prefer and pick up relevant optimized websites to display for any search items.
Social Media Marketing
Social Media today comprises of networks such as Twitter, Facebook, Google +, Instagram, LinkedIn which are the major platforms. In any country, online social networking is an activity that is accounting for more than 25% of online minutes. This gives you a tremendous opportunity to reach at least a quarter the number of internet users and update them about your latest products and offers.
Search Engine Marketing
In this method you can use both paid and unpaid methods to increase the visibility of your website. In the paid method the pay per click system is used, where you are charged by the search engine for every click that leads the user to your website. Unpaid methods include the organic results which follow through search engine optimization. It is a most effective marketing channel with a huge audience
When you send an email to a person’s in box with the intention of gaining a customer and providing details about your product in the email, it is known as e mail marketing. Emails can be sent to present customers, past customers, prospective customers and is the easiest mode of spreading the word online about your business.
It is a crucial part of digital marketing. It helps in analyzing the effect of your new marketing campaign or latest activities online . It can also evaluate the interest of your users, as well as the number of visitors and even gives details of demographics, like telling you the geographical area where your users come from.
This is the means by which you send your marketing through mobile phone by way of SMS, MMS, Interactive Voice Systems (IVR) and Quick Response Systems of QR codes. With mobile phone usage increasing exponentially, this the right marketing means to harness.
Using one of the above modes or a combination of the methods of digital marketing, it is possible to make any business, however small or big, grow and thrive. Using the many components to suit your target audience you can make an impact, that will have far reaching and triumphant results.