On the internet there a millions of blogs that vie for your attention. Blogging allows people to show the world how much a person knows about his or her small and medium business and about the industry. It also conveys to the masses and customers that you know their need and can fulfill it. So by relating stories and sharing advice, facts and tips, you are not only telling but also demonstrating that you are an authority in your field. Here are some benefits of blogging which will make you create your own, right away..!

Blogs can boost you search engine ranking

If you want your site to appear high up in the Google results, then you should blog. Search engines like Google and others, love dynamic and changing content. A blog provides just that. You need to make sure that your blog has topics that are relevant to your small and medium business and relevant keywords should be placed in the content, which your ideal customer may be searching for. Lo behold! You will find a rank in the search results.

Interesting Blogs attract visitors

Since blogs are not static and the content keeps changing, it will keep your existing visitors coming back for more and it will also attract new visitors. These may turn out into good leads and in fact generate new clients and customers for your small and medium business if you follow up in the right way.

Let them know you are an expert

When you write blog posts that provide answers to questions, which are commonly asked by customers in the particular industry, it will establish you as an expert in your field and you will be considered as the first person to ‘turn to’ for problem solving. Find out common problems, answer them in a detailed post and visitors will flock to you.

Collect a fan following

When people begin to realize that you provide a useful and timely blog, you will soon have a host of fans who will eagerly await the next post and will also be willing to recommend your blog to friends and colleagues. This means more potential customers for your small or medium business.

A Blog can Highlight Your product or service

If there is a new product or service that you are launching, you can highlight that in your blog and also share it with your network. They will obligingly spread the word.

Look for immediate feedback

If possible try to have a section for receiving comments. This will give you comprehensive feedback about your products, your small or medium business, your writing and it will allow you to make the appropriate changes if needed.

Spread your network

One way of widening your network is to ask for guest posts. Other people in the same business as yours or those who have the same interests. They will be more than willing to share their knowledge. Is there any way you can collaborate? Does their business complement yours? It may lead to promising business bonds.

Entrepreneurial Learning

By maintaining interesting blogs and writing helpful content, you will be able to build trust and earn a reputation for yourself as a resource to go to for information and advice and also win the much sought after top-of-mind awareness, which every small and medium business needs.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor

post-image

They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips

post-image

You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon

post-image

You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?

post-image

In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?

post-image

How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease

post-image

While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:

Research!

Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.

Walking…

Read More