On the internet there a millions of blogs that vie for your attention. Blogging allows people to show the world how much a person knows about his or her small and medium business and about the industry. It also conveys to the masses and customers that you know their need and can fulfill it. So by relating stories and sharing advice, facts and tips, you are not only telling but also demonstrating that you are an authority in your field. Here are some benefits of blogging which will make you create your own, right away..!
Blogs can boost you search engine ranking
If you want your site to appear high up in the Google results, then you should blog. Search engines like Google and others, love dynamic and changing content. A blog provides just that. You need to make sure that your blog has topics that are relevant to your small and medium business and relevant keywords should be placed in the content, which your ideal customer may be searching for. Lo behold! You will find a rank in the search results.
Interesting Blogs attract visitors
Since blogs are not static and the content keeps changing, it will keep your existing visitors coming back for more and it will also attract new visitors. These may turn out into good leads and in fact generate new clients and customers for your small and medium business if you follow up in the right way.
Let them know you are an expert
When you write blog posts that provide answers to questions, which are commonly asked by customers in the particular industry, it will establish you as an expert in your field and you will be considered as the first person to ‘turn to’ for problem solving. Find out common problems, answer them in a detailed post and visitors will flock to you.
Collect a fan following
When people begin to realize that you provide a useful and timely blog, you will soon have a host of fans who will eagerly await the next post and will also be willing to recommend your blog to friends and colleagues. This means more potential customers for your small or medium business.
A Blog can Highlight Your product or service
If there is a new product or service that you are launching, you can highlight that in your blog and also share it with your network. They will obligingly spread the word.
Look for immediate feedback
If possible try to have a section for receiving comments. This will give you comprehensive feedback about your products, your small or medium business, your writing and it will allow you to make the appropriate changes if needed.
Spread your network
One way of widening your network is to ask for guest posts. Other people in the same business as yours or those who have the same interests. They will be more than willing to share their knowledge. Is there any way you can collaborate? Does their business complement yours? It may lead to promising business bonds.
By maintaining interesting blogs and writing helpful content, you will be able to build trust and earn a reputation for yourself as a resource to go to for information and advice and also win the much sought after top-of-mind awareness, which every small and medium business needs.