Leveraging Technology

How Small Businesses can join the e commerce revolution

Whatever business you are in, it is very clear that consumers today are tech savvy and have a wealth of information at their finger tips. They have a host of tech gadgets at their disposal like smart phones for instant web access, shopping apps, bar code scanners and so many things that even when they are in your shop they may be comparing prices online. Like it or not the advantages of e Commerce are revolutionizing the way people shop. To stay in the race and competitive, you need to rethink and realize how customers shop and include the new e commerce platforms in your marketing mix. Here are some trends small and medium enterprises need to know to join the e commerce revolution.

Mobile is Everything

One of the most common sights today, probably in any busy area of the world, is the smart phone user. Smart phone penetration is reaching an all time high and at this point, retailers or small and medium enterprises , cannot afford to ignore it and not have a website that is mobile enabled. Surveys have revealed that among customers, a mobile friendly website would make them more inclined to purchase a product or utilize a service. There is every chance that they will go to a competitor if you are not visible online and most importantly on their smart phones.

Having Loyal Online Customers

Its a connected world today and there is nothing better for your business than to have a large and loyal customer following. If you go that extra mile to make the customer experience enjoyable and worth their time, they will not hesitate to spread the word online. Good service which you render to a customer and make them happy can be instantly communicated on the web and read by millions. Hence if you want to develop brand loyalty, you need to find ways to enhance the customer’s experience like free shipping, tracking the delivery online, friendly customer support online and not to forget the reward points .

Complete 360 Degree Customer Engagement

If you are a small or medium enterprise running an e commerce website, make sure that it is available and accessible across smart phones, tablets, laptops and also gives a saving option. If a customer leaves off using one gadget, they should be able to pick up where they left off on another device. The point is to keep the customer engaged in a 360 degree holistic approach with SMS messages, special deals, download able coupons – and actually employ the very technology they are using to engage them.

Personalizing the Customer experience

Just like in your shop where the assistant shows a variety of items similar to customer’s choice, you can make the web shopping experience personalized too. E Commerce sites like Amazon, display a range of items similar to the one you are checking out while browsing and it is the best way to expand the customer’s options for buying. Users will certainly appreciate the suggestions and perhaps make a purchase.

Entrepreneurial Learning

As customers and buyers become increasingly tech savvy and sophisticated in their buying methods and modes, it is essential for small and medium enterprises to design their marketing strategies to meet these high-tech needs. The use of technology to give customers more pleasurable, customer-centered shopping experiences, will give retailers the edge of staying ahead of the curve, and also keeping their customers happy at the same time.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More