Growing a Business

Twitter CEO shares how he stays focused through thick and thin

Dick Costolo has been under fire for quite a while now. Ever since he slowed down user growth on Twitter, which he has headed since 2010, investors have been against him. In fact, news has it that some of them want him fired as well. However, it seems like the 51-year-old is still going strong with his business strategies, unfazed by all that’s happening. When he took over Twitter, it had only a couple of hundred employees. Now, the number has increased to 3,600. May be he knows he is running a business right or may be he doesn’t let anything get in the way of his business planning.

Let’s find out what enables him to implement his business strategies without being discouraged:

He never takes meetings lightly

Dick Costolo attends an average of 12 meetings per week. His first rule to increase productivity is to never cancel a meeting. Cancelling may seem tempting when the issue is small but he says small issues can escalate very quickly. Nipping them in the bud is, thus, what he strongly believes in.

Also, his meetings never have slideshows. He says that meetings are for communication and that’s what he does.

He does not allow sidebars

Costolo gets irked when someone says they want to talk to him in private. “Everyone on my team knows that that’s not a valid way to start a conversation with me.” He says that these sidebars promote politics and he is strictly against them.

He teaches management to his team members

All his new managers have to attend a quarterly class on management. This class includes lessons on various topics including giving feedback, receiving feedback, setting direction, improving the team, and being authentic. He does this so he can build his clone army. He does not want his culture to become an amalgamation of cultures from various companies.

He is very serious about physical fitness

Exercise “gives me the energy I need to work the crazy hours we’re all working now without becoming completely worn down and unhealthy.” He focuses on fitness when he is in the gym and emphasizes that fitness is a necessity to keep going in business.

He takes time out to stroll

Around afternoon time everyday, he walks around the offices of his company to have instant conversations. In meetings, everything in filtered. Knowing whether they correspond to what’s going on is important. He also says that these strolls help him unclutter and make better decisions.

Dick Costolo’s business strategies have proven to be highly efficient mainly because he is so focused on what he does.

Entrepreneurial Learning

It is crucial to learn how to deal with stress and to stay focused even when things are not going your way. Twitter CEO shares what helps him stay focused each day in the midst of a plethora of work and pressure from all ends.

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