Facebook is probably the most popular social media marketing platform. It has helped numerous different organizations grow and expand like never before. If it isn’t working for you, may be the reason is that you are not timing it right.

Among the many social media marketing strategies to remember is the frequency of posts. If you are sure that your content is top-notch and that you are targeting right as well, your problem may be that you are posting too many times. Let’s dig deeper and find out the optimal frequency for posts on Facebook:

Start with one or two posts per day

There are many organizations that bombard their pages with posts out of excitement. There are others who fail to post regularly. Both ends of the spectrum are bad. According to statistics and research, it has been revealed that one post per day is ideal. Most top organizations follow this frequency while some others restrict themselves to four times a week. These figures are not carved in stone, though. You must run the trial and error method to understand your audience. This will also help you understand the right time to post on a given day. However, experts say that anything more than one post per day is overkill.

The problem with posting too much

Social media for small business requires the right blend of content and timing in order to be successful. If you post a number of times through the day or week, a follower’s timeline will be cluttered with your posts. Many users do not appreciate this and end up “unliking” such pages. You don’t want to annoy them, do you?

The problem with posting too less

Under posting is just as bad as posting too much but in a different way. If you don’t post regularly, followers will forget about your page. Regular posting encourages engagement and that is the key to social media marketing. Fresh content that comes regularly will ensure that your followers don’t forget you. A few good posts will definitely encourage them to participate. That is how you will establish your presence through digital marketing.

Recommended content types
  1. Links
  2. Images
  3. Polls
  4. Questions
  5. Humorous posts
  6. Facts

Preferably, you should jiggle between these to ensure that your social media marketing strategy is not monotonous.

Entrepreneurial Learning

The frequency of your posts on Facebook can determine the success of your social media marketing campaign. Be strategic and ensure that you are not posting too much or too less. Frequency is just as important as the quality of your content.

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