When it comes to social media marketing, engagement is the golden word. All our social media marketing strategies usually revolve around attracting the audience and encouraging them to engage. If your business marketing strategies are not working despite engagement being the key, it is probably because you haven’t done anything to make them love you yet.
The simple formula here is to treat them the right way – make them feel special – and they’ll love you back in abundance. Let’s see how we can accomplish that:
Be quick to respond to them
Acknowledge anyone who gets in touch with you. The comment may be negative or it may be positive. It may ask a question or it may be a complaint. How quick you are in responding (and solving the issue) shows how dedicated you are. Timely response is an underrated aspect of social media marketing.
Be thankful – openly
Audience loves it when you recognize them in public. A simple Tweet or a Facebook post with a thank you note will not just make them feel special but will also give them a reason o Retweet and share! That is how the word will spread and you will get organic marketing done for free! It is a simple, easy way to grow and make people love your business.
Start tagging them in photos that you upload
Photos are an integral part of social media marketing. (Relevant) tagging of followers will show that you care enough to handpick your fans. It will also make your post appear on their timelines. Here, you should keep in mind that some people really find it annoying when they are tagged. Thus, you are advised to make sure the image is attractive and/or pleasing. You may also ask for permission before you tag. Of course, they can ‘untag’ themselves if they want to.
Social media for small business requires engagement. That is possible only when you walk the extra mile to please your followers.
Get closer to your audience if you want them to love you and vouch for your business! Include strategies in your social media marketing plans that revolve around engagement and pleasing. Being grateful to them for their support always works like a charm.