A regular sales cycle usually takes a lot of time. You think about finance management, understand the market, put your sales and marketing skills in place, give a thought to your customer, and of course, do some Internet research. All this combined becomes very lengthy, slowing your business down.
All this was just fine back in the 60s but not anymore. Marketing and advertising revolves mainly around customers and it is quite easy to shorten the sales cycle considerably. Let us take a look at four different ways to do this:
The Marketing and Sales Teams Must be Aligned
You do not need separate departments for sales and marketing. Marketing and sales teams must work together with complete transparency and harmony. Constant, direct communication of those in the marketing team with those who are directly in touch with customers is highly recommended.
Use Social Media To Create Email Lists
Pay Per Click advertisements may be very juicy but the competition is very tough. Social media is a great way to surpass the competition and create a great email list to work on. The three social media platforms you should target are Facebook, Twitter, and LinkedIn. We all know email is an integral part of digital marketing and using these sites to serve customers through email is a smart idea.
Email Communication Through Email Marketing
Continuing from the above point, we would like to emphasize that email communication can become a very powerful tool for you. You don’t need to shell out thousands for this. MailChimp is an example of an economical tool that will give you thorough insights of your email marketing campaign, giving you ideas to improve your emails for more traction.
Pay Attention To High Quality Content At Every Step
The consumer wants knowledge and information. Consumers spend a lot of time researching to know things better. You can attract them to your site or business by adding high quality, relevant content especially on social media sites. For example, when a consumer has to buy a dog food product, he/she will have a few questions in mind. Identify some of the most common questions and answer them before they are asked. This helps imbibe trust in your business.
Cut down on the time you use for financial management and the sales cycle. Use this simple tips!
The consumer is more powerful than ever before but that shouldn’t be the source of your fear. You can simply shorten your sales cycle by concentrating on consumer needs and how to fulfill them. Using digital marketing and relevant content are two extremely helpful ways to do so.