Experts have always said that the best way to beat competitors is to know them. Understanding their e-marketing strategies will help you with your own growth management strategies especially if you feel lost.
Oh please do not worry. We are not suggesting that you hack into an online business to know the whereabouts. There is a lot of information about websites that is freely available. You can access it with ease provided you know where and how to look. What’s more, you can also use these strategies for your own analysis and improvement.
Find Out About The Keywords Being Used
Over the Internet, your growth management strategies have to include keywords. Thus, keeping an eye on which keywords your competitors are using is a good idea. Metadata is publicly available and you can check it out to find the keywords. Going to the website homepage and taking a look at the source code will do the trick for you. Simply navigate to View > Developer > Source Code if you are using a Chrome browser. Press CTRL + F to get access to the keywords.
Find Out The Load Time
Speed is important for small business sustainability. How do you know whether your website is slower or faster than your competitors’? Find out the load time and compare. Google PageSpeed Insights is a tool you can use to determine this.
Find Out How Many Pages Are Indexed
A website that has many indexed pages will automatically do better in search results. Thus, knowing how many indexed pages your competitor has will help you determine how many you should have.
Site: [competitor URL] is the query you should use on Google to glean this information.
Tip: Google indexes pages based on high quality, original, and consistent content.
Find Out The Services They Are Accessing
What services are your competitors are paying for? Which services are helping them with their growth management strategies? All this information is also available publicly! Builtwith.com is the website that will help you find out the widgets they use, their affiliate relationships, and more.
There you go! Spy on them ethically and use the information to your advantage.
Knowing what your competitors are doing to outclass you will definitely help you improve your own business because you’ll have a benchmark to live up to. Use ethical ways to spy on them. The analytics will help you improve your website and beat competition as well.