Implementing a second language option on your website for the benefit of local areas can help your business expansions greatly.
When we think about SEO, we all think about the English language. All tips and advices revolve around how to use English and to optimize your site. While this work well for native English speaking countries, other countries suffer. Businesses who want to spread their wings globally fail to do so with just one language in the bag because business communication becomes a barrier. This is why going for a bilingual site is a great business strategy for driving profitability.
We have tips that will help you do so without affecting your SEO negatively:
Use Two Different URLs
Just by analyzing the content, Google has a tough time determining geotargeting. That is why we advise you to use 2 different URLs. For example, if your site is in English and Spanish, you can go for www.examplesite.com/en/page1 and www.examplesite.com/sp/page1. You can make I simpler by changing the domain. .fr for French and .in for an Indian language are good options.
Go For User Agent Detection
In order to serve the appropriate content, you can use the user agent and IP of a visitor. It will detect whether the visitor is using a browser in an alternative language. However, many users have said that this method is not flawless. Please check whether it works for you before implementing it.
Choose A Good Translator
Google Translate will barely be of help in this case. For effective business expansions with a bilingual site, you have to hire an expert translator so that he/she translates all the content to the chosen language. He/she will be a part of your content team. Please make sure you hire an expert for this, preferably someone with a degree or certification in the same.
When you follow these steps and implement a bi/multilingual site properly, you will expand your reach and get great returns.
Creating a SEO-friendly site with two or more different languages can help you expand your reach to local areas. This will enable your business to grow. However, you must be careful with the translation and the other tactics to make it a success.