Online marketing doesn’t have to be expensive. In fact, it doesn’t have to force you to spend money in business growth management at all!
Most startups worry about digital marketing because they worry about the costs. It is true that some business marketing strategies require money and investment but there are a couple of trustworthy ones that can get you off your feet. Let us take a look at them:
Submitting Your Business To Online Directories
This is a very fruitful online marketing strategy provided you choose the right directories. Most directories today are spam and submitting to those can land you in trouble. That is why we suggest you choose only the reputed ones such as Crunchbase. You can get started with the free ones to get exposure early on. People will find your website and the traffic will start coming. SitesLike is an example of a site that brings similar website under one category. You could submit your website to such sites as well.
Expand Your Network To Include Industry Bloggers
Industry bloggers, media editors, and startup bloggers are some of the best influencers for startup online marketing. Write to them or speak to them about your startup. Don’t forget to mention the aim behind your startup and the problem it solves. You could also provide samples to them to help you provide your point.
Spending too much money on online marketing without knowing the nuances or ignoring marketing altogether because you think it is too expensive will never help your startup grow. Whether you have money or not, there are ways to market. You are advised to start marketing your startup as soon as possible, may be even before the launch. While working with free strategies you can build money to start paying on the more effective ones.
It is not imperative for you to spend money on online marketing. You can start marketing through free but effective ways until you raise the funding. However, you should never ignore marketing since it is an integral part of business growth.
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