We are all aware of the fact that LinkedIn is different from other social media platforms such as Facebook and Twitter. It is a professional network and mainly revolves around business communication and networking.
LinkedIn has to be a part of your social media marketing strategies mainly to attract clients, business partners, and to build a very strong network. It is an essential resource for small business management for the same reason. However, you should realize that social media marketing on LinkedIn is quite different. You cannot apply the same techniques or strategies that you do on other platforms and this includes the profile picture you use. On Facebook, you can use a photo with your loved one, or a photo on the beach, or even a photo of your feet but that’s not how things should be done on LinkedIn. LinkedIn has a different set of unsaid rules for profile pictures because these will determine how a visitor of your profile perceives you.
A Profile Picture Is A Must
Surely, you use a number of images during social media marketing for your business. Why would you shy away from using a great image for personal branding, then? We have seen quite a few entrepreneurs leaving the profile picture blank. This is why we would like to emphasize that a profile picture is not optional. It is mandatory. Plus, profiles with a photo get more visibility by default.
Keep It Neutral
We know that the profile photo shouldn’t be informal but that doesn’t mean you put up a formal photograph. Headshots are just fine but it is not a hard and fast rule that you upload only a headshot. The right profile photo for you will depend on the industry you are in. Choose one accordingly and post it.
Lighting Is A Major Factor
Experts say that a white or grey background would be perfect along with side lighting. Direct flash can spoil the photo by making it look flat. If possible, experts say that you hire a professional photographer to click a great picture. However, this is not mandatory. We all have excellent cameras in our phones that also let us retouch our images to make them amazing.
On LinkedIn, the first impression is crucial. Choosing the right profile picture will definitely make a difference.
LinkedIn is an essential part of social media marketing as well as personal branding. Choose the perfect profile picture according to your industry. Make sure it is shot well and doesn’t look flat so that it casts a great first impression.