Search Engine Optimization or SEO is an integral part of online marketing. Google and other search engines have tightened screws and even inadvertent acts of spamming can land you in trouble.
Seeing as to how crucial it is to include SEO in marketing strategies for small business, many startups are choosing SEO agencies and experts. They cannot afford to take it lightly and it is absolutely prudent to hire an expert but are all of the agencies and professionals really experts? Sadly, no. Before hiring someone, you must be very careful and critical so that SEO works in your favor. Bad SEO can demolish your business.
These alarm bells will tell you whether an agency or individual is an expert or a scammer:
Offering One-Size-Fits-All Market Expansion Strategies
Digital marketing has changed significantly in the past years and there are no general SEO tactics or techniques that everyone can just pick up and apply. Each business is unique, as are its needs and a good SEO agency/expert already knows that. Thus, you should steer clear of anyone offering packaged deals for SEO.
Providing “Quick and Guaranteed” Results
When it comes to online marketing, there are no quick results and there are surely no guaranteed results. If someone uses either of these words while describing services, you should exit immediately. This is because SEO takes time to show results. It may take more than six months in some instances because search engines process every aspect of your website before improving your rank. Quick and guaranteed results can only come through malpractice. These malpractices can blacklist you immediately, wiping your website off the Internet altogether.
Making It Too Much About Technical Aspects
Questionable agencies and individuals will often concentrate on technical issues more than anything else. They do this mainly because it is textbook and doesn’t require skill. They will point out only technical errors and claim to fix them for you. Keep in mind that SEO goes much beyond technicality such as meta tags and the sitemap.
Expert agencies will concentrate on content strategies, conversion, website tracking, and other aspects as well.
Tips To Wedding Out The Bad Eggs
- Ask difficult and insightful questions so that they don’t take you on a ride. Ask about content creation and whether it will be 100% original. Ask about the strategies they plan to employ and the ranking methods.
- Check with past clients of the agency/individual to find out the truth. Checking reputation online may not help because there are many reputation management efforts enforced as well.
- Be clear about the offerings. Are they really offering SEO services or just paid advertising services?
Online marketing, when done right can reap many rewards. When you take it lightly, though, you will land in trouble. Hence, you should be extremely careful while choosing an SEO professional.
Reputed SEO experts will help you improve your online presence while the bad ones will ruin your status. To avoid damaging results, it is very important that you choose agencies or individuals who are experienced and reputed.