We are all guilty of bad habits. While some of these are okay, others are toxic to your business.
Email is among the most popular ways of online marketing and business networking. Since it is quick, easy, and free, we all use it frequently. In fact, no business today can survive without emailing. Sadly, some of us forget that emails come with their own set of etiquette that we should follow. Email behavior can make or break business connections because it casts an impression on the receiver. Worry not, we have compiled a few bad habits that have become extremely common and need to be eradicated immediately.
Bad Habit #1: Not Paying Attention To The Subject Line
Many people include valuable information in the subject line, which makes it very important for you to read it. We often skip it and read the contents of the email, which is a very bad habit. Another thing that we often forget is that we continue with the same subject line even though the topic changes during the conversation. This happens when you are continuing your conversation online and 30 exchanges later you realize that you are now talking about something else. We advise that you change the subject line when the topic changes so that it is much easier to find it later on, if needed.
Bad Habit #2: Not Reading The Entire Email
Effective business communication calls for clear understanding of the email. If you only read the first point and respond only to it, it will show how careless you are about the topic or the situation. That is really bad for business. We recommend that you go through the entire email and respond to everything written in it. Use bullet points to cater to each issue. This won’t take a lot of time. However, if you get offhand, you will waste your time and the sender’s time later on because he/she will have to email you again with the remaining issues.
Bad Habit #3: Responding When You Are BCC
When someone BCCs you, he/she wants you to know about the email but not be a part of the conversation. This usually happens with partners to keep them in the loop. There is no need to respond. While we are on it, it is a sin to BCC your clients or customers during online marketing. They do not appreciate bulk emailing.
Bad Habit #4: Not Responding Quickly
This is really a bad habit. Most of us wait for clarity on a few issues before responding. While you think that’s a good idea, the sender is left waiting with no clue. The situation gets worse when it is urgent. Even if you don’t know the answer, we suggest that you respond immediately so that the sender is not left clueless.
Whether it is online marketing or business communication, you must stop these bad habits.
Some email habits are really bad and could speak a lot about your professionalism. Follow email etiquette to the dot so that you make it easier for the sender(s) and yourself. Just simple steps such as paying attention to the email contents and responding quickly can help create a great impression.