Social media marketing has evolved tremendously over the years and that is why you must include it in your business growth strategies.

The first thing to do would be to understand which social media marketing strategies you should employ. Networks such as Facebook suit all businesses but Instagram and Pinterest may not be right for everyone. Once you assess and be sure that Instagram is for you, you can think of strategies for social media for small business accordingly. One of the most lucrative ways of marketing on Instagram is running a contest. We have some tips that will help you with this:

Start By Clearing Defining The Goal of the Competition

Before you start making plans for the contest you should define why you are conducting it in the first place. What do you want to achieve through this contest? Do you want to increase followers or sales or just spread awareness about your business?

Plan The Contest and Set It Up

Keep in mind that Instagram is a different platform that revolves around pictures. You cannot employ the same strategies as you would on Facebook and Twitter. Planning the contest and setting it up may take some time but you are advised to be thorough so that it is a success. Some of the factors you should have clarity about in this step are as follows:

  1. Time period
  2. Eligibility details
  3. How to participate (is following you compulsory? Is it mandatory to tag you? What hashtag must they use to be considered?)
  4. What are the criteria for winners to be picked?
  5. Can one person participate more than once? If yes, what is the limit?
  6. What are the other conditions?
  7. What type of photos must they post? (the theme)
  8. Prizes – do not ignore this bit. Prizes must be attractive enough to encourage more participation
Work On Promoting Your Contest

This is an extremely part of the competition because if you are not able to promote, it won’t matter how great the competition is. Following are a few tips:

  1. Use your blog, Facebook, and Twitter to promote your contest.
  2. Send out emails.
  3. Use hashtags to your advantage.
  4. Make it mandatory to share the photos on Twitter or Facebook to be eligible.
  5. Keep reminding users regularly so that they are encouraged.
  6. Of course, post on Instagram and make it a fancy affair especially with the prize details.
Keep A Close Eye On The Participation

Monitoring the competition is vital. Keep an eye out for spam and irrelevant photo entries. Also, use tools to monitor the usage of the hashtag you decided upon so that it is easier for you to sift through all entries.
Once you go through all this, you can publish the winner(s) on the day you previously announced. Make sure you announce it on all social media channels for increased awareness.

Entrepreneurial Learning

Since social media marketing on Instagram is different from other platforms, which is why your contest strategies must also be tailored. Set goals and then plan the contest so that it brings you results that you are looking for. Use other social media sites as well for promotion and announcing winners.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor

post-image

They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips

post-image

You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon

post-image

You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?

post-image

In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?

post-image

How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease

post-image

While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:

Research!

Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.

Walking…

Read More