Which are the smartest marketing strategies for small businesses today? Social media marketing and email marketing. Both these strategies come under a broader heading “online marketing,” which is of paramount importance today. How good your sales and marketing skills are depends on how well versed you are with online marketing.
Email marketing is simple when compared to the other market expansion strategies but it has a number of nuances that you should remember to take the leap from good to great. Almost every small business engages in email marketing campaigns but only a few get the most out of it. They are able to do so because they are applying a variety of techniques and tools to maximize their reach. Remember that when email marketing goes wrong, your business can fall flat on its face because your customers will start pulling away. Positive results require you to be smart about your campaigns. Here are a few tips:
Improve The Quality Of The Content
The success of your online marketing campaigns through emails mainly depends on the content. Thus, the first thing you should do is to adopt a great strategy to manage content. Copy Cog is a tool that can help you with this. It will ensure that you manage your writers as well as the quality of content so that you do not send out below average emails. It also works to map the campaign.
Weed Out Subject Lines That Do Not Work
Your subject line will determine whether your reader/customer will open your email and find interest in what you have to say. Sometimes, even if you spend a lot of time on your subject line, you fail to come up with something of value. That is why using a Subject Line Checker tool is a good idea. Litmus.com provides such a tool that many businesses swear by.
Use Google Analytics To Know The Impact Of Your Campaigns
To learn whether your emails are actually doing what you want them to, you can use Google Analytics. Some tools in the market such as raven.com will help you with this. Using this tool you can tell which URL is being received well and which source is the most popular in your campaign.
Identify The Good and Bad In Your Email Marketing Strategies Instantly
Use tools that can help you identify what you are doing right and where you are going wrong so that you tailor your online marketing campaign accordingly. isvalid.org is a tool that will give you an immediate representation of the data, enabling you to make changes instantly.
Test Your Emails For Spam
We are all too familiar with the dreaded Spam folder. More often than not our emails don’t even reach the inbox because of stringent steps from users. That is why checking whether your emails will reach spam or the inbox is important. There are quite a few tools such as emailspamtest.com that can help you with this. This free tool will tell score your email so that you know whether it is likely to be sent to the inbox of the recipient or spammed.
Gone are the days when simply proofreading your content was enough. The competition bells are ringing and you must take measures to live up.
It is time to take a step ahead and start thinking competitively so that your emails do the trick. With increase in competition, there is the need to step up and take out of the box measures such as checking the subject line, weeding out bugs, and testing your emails for spam.