A common error that many business owners commit is not marketing soon enough. They think that they don’t need business expansion strategies for a while because they have just started. They also think that business marketing strategies are a little too expensive and they cannot afford it. This makes them plan without any marketing scheme and that makes things very difficult in the future.
Experts say that not implementing business expansion strategies is one of the reasons why many startups fail to see success. By the time they realize they are going wrong, it is too late. Thus, marketing from day number one (or even before) is the way to go. When startup founders hear this advice, they immediately counter it by saying that they do not have the funds to do it. Experts respond to this by saying that you don’t really need money to include marketing in your business planning. In the initial stages basic marketing and spreading the word is more than enough.
Here are tips:
Start With Yourself
Grow your personal brand using simple social media marketing strategies. Establish yourself on Facebook, Twitter, and LinkedIn and start developing a strong network. This will help you tremendously when you get started with your business because you already know plenty of people who believe in you and your ideas. Of course, this doesn’t cost a dime!
Spread The Word
Word of mouth is very powerful. Talk to as many people as you can about your business plans. This is one of the best business expansion strategies that you can employ even before starting. Most people are worried that their idea will be stolen if they share it. Remember that there are ten ideas for every penny! It is about execution and not about the idea itself. Do not fear sharing, thus.
Talk to your friends and family members, and take constructive feedback. But be clear that you are not looking for negative opinions. Feedbacks should help you with the business and not make you question the idea altogether. Talk to those who have some expertise or knowledge in this field and it will help a lot.
These three simple business expansion strategies will help you oodles during the beginning stages without making you spend.
Do not make the mistake of shying away from marketing. You must implement business expansion strategies right from the time you decide to start a business so that you already have people interested when you start off.
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