Social media marketing is such a huge hit because of the dedication and support our followers show us. They follow us, they Like and Share our posts, they critique us when we go wrong, and connect with us. This is why understanding them and building customer relations is easier than ever before.
Having said that, it would be advisable not to forget the fact that we must employ an array of social media marketing strategies to get the desired results. This is mainly because not all followers are the same. Some may be impressed with just a few interesting posts while others may be slightly more difficult. There may also be a few who are hardly ever satisfied. Oh don’t worry; our bag of tricks has a solution to all kinds of challenges followers pose.
Let’s take a look:
The Subtle One
The subtle follower is the quiet one who stays updated about your business but doesn’t come out in the open to Like, Comment, or Share what you have to say. This kind of follower usually follows you because his/her friend does but barely shows any activity.
You can attract the subtle one into being active by posting highly engaging content including videos and polls. Putting up powerful call to action will also help.
The “Like” Buff
The “Like” buff is a great follower and can help with social media for small businesses by increasing visibility to your post. He/she will Like most of your interesting posts but may not take the next step of commenting or sharing.
To get the Liker to become the Sharer you can post creative content about your new range of services or products. You may also discreetly ask them to share your posts.
The Deal Lover
Some followers will not do anything unless they see something beneficial for themselves. For example, they will share a post only if it is a part of an interesting competition with attractive rewards. Attracting these followers can help you immensely because when they find a deal, they will grab it and do their best to spread the word.
Win over deal lovers by posting promotions, deals, specials for loyal followers, and more. Around 49% of social media marketing success comes through such innovative strategies.
You must be wary of these followers because they will not back down. If he/she is unhappy with your services, they will let the world know about it. They will expect you to cater to their problem immediately. Since word travels like wild fire on social media, tackling such followers at the earliest is important.
The best way to tackle these followers is to really serve their needs: be responsive. Always stay active on social media to immediately find negative responses and reply to them. Being quick is the answer.
The outraged fans will always find reasons to scream and strongly oppose anything and everything you have to say. While some fans will do it every now and then, others will do it on almost every post. This can be frustrating and it can damage your reputation.At times these followers may not even be your customers!
Yes, it can aggravate you to see someone yelling about your business but you must keep calm so that you don’t fuel the issue. If you respond immediately and get into it, you will just encourage them to do more.
The applauder will praise you and cheer you on for just about everything. The best part is that he will be vocal and ensure people hear how much he loves your brand. Such fans help promote your business wonderfully. They will do a fair bit of social media marketing for you.
Live up to the praise that applauders shower on you and make your content worth it. Don’t give them a reason to stop cheering you on.
Faithful followers have always got your back. They will recommend you to their friends and family. They won’t just give you praise when you deliver but also constructive criticism to help enhance your services.
Show these followers how much you value them with token of appreciation. Use their feedback to get better at what you do.
Social media followers are your biggest supporters, teachers, and critics. Learn from their experiences and feedback, and do your best to satisfy all of them.
Social media marketing requires you to understand all your followers. They are not the same. Some are difficult while others are enthusiastic. Some are trolls while others are loyal. Understand your follower base and do the needful to grow your business.