When it comes to social media marketing, Facebook and Twitter are our go-to platforms. We forget that there are many different social media sites for an online business and the most popular one doesn’t necessarily have to be the best for the type of business you own.
Of course, presence on Facebook and Twitter has become a must but there are sites such as Pinterest that will help certain business. This is why you should consider it during your social media marketing strategies.
A Brief About Pinterest
Pinterest revolves around collections called pin boards or just, boards. It is only about 4 years old and has been open to public for 2 years. The platform focuses on images or pins and is an excellent tool for businesses such as DIY projects, arts and crafts, health and fitness, and home décor. If your business falls in any of these categories you must check out this social media marketing platform for sure.
Adding a pin is just like uploading an image on any other platform. You simply need to select Add A Pin and then choose it either from your computer or from the Internet. After that you can choose Pin It and it will be uploaded. If you take pins from a website, the pin will automatically link to the parent website. There are also Rich Pins that are seamless and easier to use. They come with information along with images. They also have a link and a short description of the poster or “pinner.” Pinterest offer 5 rich pins currently: Place Pins (include a map), Recipe Pins (include recipes), Article Pins (include text or content), Movie Pins (include details about movies), and Product Pins (include product description and link to the product purchase page).
Engaging With Audience On Pinterest
As aforementioned, Pinterest is slightly different from the average social media sites. The means of interactions are also different. Sharing is the best way to engage with audience here.
Let’s see how:
- Liking: If you think a Pin is good or relevant, you should Like it. This simple act will help with interaction because the owner of the Pin will be notified.
- Commenting: You also have the option to comment on a Pin that you like. This is just like the other sites.
- Sending: If you want to share a Pin with someone else you can send it over even if he/she is not a Pinterest user. You can email the Pin or find friends from other platforms.
- Tagging: Tag other users using @ (just like on Twitter) and they will receive a notification about the same.
Social media for small business is crucial and helpful as long as you use the right social media marketing plans. These include choosing suitable platforms that connect with your business the most.
Entrepreneurial Learning
If you own DIY, arts and crafts, fitness, or any other such businesses, Pinterest for social media marketing is a great option. The interface is user-friendly, of course, and you can understand the platform as you use it. However, you should learn about engaging with your audience because it is different from other platforms.
