Social media for small business constitutes a major chunk of online marketing today. Even though there are many marketing and advertising social media platforms today, most of us are still restricted to Facebook and Twitter because these are the most popular sites. Take Tumblr, for example. It is an excellent social networking site but not all of us are even aware of how beneficial it can be.

Let’s take a look here:

A Brief About Tumblr

Tumblr is quite different from the regular online marketing platforms. It is not just a social media site but also a micro-blogging site, which means that it is heaven for those who love to write and share. It allows you to post content but it doesn’t restrict the character count (140) like Twitter does and it allows you to post images but it doesn’t restrict you to one upload at a time like Instagram does. In short, Tumblr barely offers any restrictions to its users. It lets you post to your heart’s content. On Tumblr, you must remember that having a blog is a must. You will be asked to create it when you sign up.

Types of Posts on Tumblr
  1. Text: You can post all the content you want in the form of blog posts, complete with titles and images. On your dashboard, only a snippet of the post will appear. The reader can click on Read More to be navigated to your blog for the rest of the post.
  2. Quote: If a quote influenced you or you thought applied to you perfectly, you can share it by clicking on Quote. (tip: you don’t need to use quotation marks here.)
  3. Photos and videos: These are self-explanatory. You can upload images and videos with ease. You can either upload a video from your computer or embed one from YouTube or other such sites.
  4. Links: Tumblr allows you to share links as well. Create a Link Post and paste the URL along with a caption.
Tips to Using Tumblr Efficiently

Many people think Tumblr is complicated mainly because it is not like the others. While you may need some time to get ahold of it, once you do, it will be a breeze. You will be able to interact with your audience through various posts and spread the word about your business.

The following tips will help make this easier:

  1. Post using email: When you create a blog you get an email ID too. If you want to post something and the app doesn’t work for some reason you can send an email to this ID and Tumblr will post it.
  2. Audio Posts: Tumblr also offers audio posts. Call 1-866-584-6757 and you will be guided. After that you can record your post.
  3. Short URLs: Keep in mind that Tumblr URLs are generally long and this may not be appealing. Cut them short by choosing the option on top of your post (the gear button). This will create a share-friendly URL for you.

You must add Tumblr to your market expansion strategies because it is a good online marketing platform especially for blogging enthusiasts.

Entrepreneurial Learning

Use Tumblr as a part of your online marketing plans mainly if you love sharing text, videos, and photos with not many restrictions. Seemingly complicated but very helpful, this site is a lot of fun and help.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More