If you are looking at market expansion, you obviously know to cover the mobile platform. Every business owner realizes that business growth strategies must include mobile presence because most people today turn to smartphone apps and mobile websites to surf, purchase, and learn. With the increase number of mobile phone users, the pressure has increased on businesses to expand to this platform efficiently.
The truth today is that even though many businesses have a mobile presence it is not helping with market expansion due to various reasons. A few errors in design or following mobile app myths are the two main reasons behind this. Let’s take a look at a few tips that will help you and not fall victim to myths.
Get A Mobile App and A Website
Some business only have a mobile app while some others only have a mobile website. The need of the hour is to have both.This is because a recent survey showed that mobile apps and mobile websites have neck-to-neck competition when it comes to usage. Many prefer using mobile apps while an almost equal number prefer mobile websites. Since you do not want to lose customers from either category it is sensible to have both for your business.
Do Not Copy
This is a very important aspect of mobile marketing. If you want market expansion through mobile you should make sure the mobile site is not a copy of the desktop website. It should be a complement, of course, but not a replica. This is especially important for e-commerce websites. Mobile users will log in mostly to make purchases and the mobile interaction must not imitate the desktop interaction. A unique experience always works well; give it to them.
Data breaches have sadly become quite common and 2015 is going to be no exception to this. This is the reason why mobile users want safety. They don’t mind a slightly complicated user interface as long as they are guaranteed security. Thus, fraud controls, transaction validation, and unique payment IDs are necessary.
Thus, in three simple ways you can have your mobile business growth strategies work better than ever before for you.
Mobile presence is an absolute must today owing to the fact that most customers prefer shopping through their smartphones. However, many companies make mistakes while going mobile. Avoiding these mistakes and not falling victim to myths can work like a charm for your business.