It is probably time to give another thought to your social media marketing strategies particularly if you are not satisfied with the results.
Twitter is an integral part of social media for small business and to help you with social media marketing on this platform the founders of the website shared some very useful tips, especially relating to keyword targeting on Twitter. We have taken those tips into account and compiled a few steps that you must take in order to enhance digital marketing for your business.
Change Your Perspective About Search on Twitter
You must understand that keywords work differently on Twitter. They are not the same as search engines and you must not use them like you use them on Google and Bing. On search engines, you are asking a machine to do the job for you. On Twitter, you are searching for real people. Let’s explain this with an example. If your company deals with pet supplies, the keyword “pug dog harness” may work on Google but it won’t reach your target audience on Twitter. The keyword you should use on Twitter would be “I love dogs” or “I love pugs.”
With Twitter you can analyze the performance of certain keywords. Why not use this to your advantage in social media marketing? Use the analytics to shortlist keywords that are performing really well and optimize your posts accordingly. Keep reviewing the keywords and keep updating the list every now and then.
Get The Timing Right
On Twitter, timing is everything. Since Twitter is personal and you reach people through moments going on in their lives. When moments relating to your business occur, you should quickly come up with keywords that your target audience may be using and then optimize accordingly. Establishing an emotional connection is the key.
Keep In Touch With Users Who Have Engaged Previously
Users who engage with you once are likely to engage again provided your posts are interesting and relevant. Keep in touch with them to ensure that they stay in the loop and don’t stray. Needless to say, you should use keywords along with hashtags to increase your reach.
These four simple steps will definitely help you with social media marketing on Twitter.
Twitter is a major social media site that you must use to promote your business. You should learn about keyword targeting on Twitter because it is different from regular keyword targeting. Using keywords right is very important to ensure that Twitter works for you.