While many businesses have included press releases into their business growth strategies, barely any of them have been able to take full advantage of them because they stray from the true purpose of a PR. Press releases are supposed to speak of news and nothing else. Here are a few glaring mistakes that many people make in PRs.
Announcing A Sale
Email marketing is the way to go for this purpose. Keep your PR for news and your social media for sale announcements. Advertising, direct mail, and Facebook are some of the best ways to let people know that you are having a sale.
Announcing An Update
No one cares that you updated your website or anything of the likes unless you are among the largest enterprises in the world. If there is a major change in your business policies and procedures, that is probably worthy of being on the news but if you have launched a website, no one needs to know that through news.
Announcing A Kickstarter Campaign Launch
We are all trying to raise money in one way or the other for business expansion strategies. No one needs to know what your strategies of doing so are. Of course, if you are raising money for a specific purpose and would like people to know it, that would be ideal for press release. The focus should be on the purpose and not the fact.
Announcing a New Hire
So you hired someone. Is your company established enough for people to care about the human resource changes? May be you should focus more on brand recognition before making a new hire news.
If you have been sending press releases regarding any of these topics, it is no wonder that your efforts are falling flat. Press releases are about news that is important for consumers, partners, and others related to your company.
Press releases can help with brand establishment but if you lose your focus and send press releases about updates, new hires, and other such things, your press releases will not serve their purpose. Stick to news when it comes to press releases. Use other forms of strategies such as social media and email marketing for other purposes.
Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net