Print ads and traditional commercials are now obsolete. While they still run, no one really cares about them. Today is the time for mobile and social methods of advertising. Every business strategy includes these today. This means that everything is now fast paced and will continue to evolve as we enter the New Year.
Let’s take a look at how things in the social and mobile front will change in 2015:
Location Based Mobile Marketing and Social Media Will Take Charge
Everything will become personalized in 2015. Mobile marketing will focus on location and consumers will get offers, deals, and general ads based on their location. Social media marketing through retargeting, on the other hand, will be done based on the consumer’s interests and preferences. Tracking what the consumer surfs online is not a new thing but retargeting based on what the consumer picks out and adds to his Wishlist or Cart in particular e-commerce sites will take the lead in 2015.
Social Media Strategies and SEO Will Rule Together
SEO and social media marketing, only when used together will help your online presence. Soon, everyone is expected to understand this vital point and come up with solutions and business growth strategies accordingly. While quality content optimized for search engines will help you, writing social content that is actually engaging will help attract Shares. Until now, social media and content were seen as two separate entities but in the future, they shall be clubbed and viewed as a single force to increase sales.
Marketers Will Filter Through the Content Overload
Today, with so much emphasis on content, there is actually content overload that is weighing marketers down. This is because there is too much clutter and the marketers must find a way through it. Marketers will, thus, come up with small newsrooms or mini-libraries online. These will enable streaming of content in a timely manner so that consumers find all the required service and product information without straying. These mini-libraries can be seen as digitalized catalogs and they will make small business management easier as well.
This is how social media marketing will change in the months to come to make online marketing even more specific and fruitful for businesses as well as consumers.
We are heading into the New Year and along with everything else, social media shall see a number of changes. While localized mobile marketing will see a surge, social media and SEO strategies will be seen as a single entity. Also, there will be more specific content to make things easier for SMEs as well as consumers.