You and everyone one else probably know, there are billions of emails sent out every day, and with a whole lot of clutter, spam filters and so on,how do you get your email to standout out and your e mail marketing effort to succeed.? Here are some easy steps that will not only make your email engaging but will also create the desired interest in your online marketing strategies.
Attract with your Subject line
On of the key components of you email marketing effort is having a great subject line. You may have amazing copy in your email, but what of what use is if it never gets opened? A subject line that is directive and descriptive can make the difference between you mail being opened or being rejected. The email you are sending is your story, so the subject line should be the title of your story. But do make sure that it is relevant to the body of text in your email.
Keep the Subject Real & Short and Sweet
Never have exclamations, all caps other linguistic acrobatics in your subject line. They will be likely to be rejected as spam. The best way is to use around 40 characters or less, and direct this line as though speaking to the recipient. Have a teaser question like eg. ‘What will you learn?’ as pre- header to generate curiosity.
Make it Personalized
Everyone likes to be addressed by their own name and if it is possible for you to include the name fo the recipient in your email, the better. It speaks directly to the reader, strokes their ego and if it gives customer relevant information, it will definitely be read through.
Optimize the time
If you are running an email marketing campaign, the best time to send the email, is during the email marketing campaign. Otherwise use the random A/B Testing testing method to see which is the best time to reach out to a particular group of clients. If your timing is wrong and recipients are too busy to read, the chances for client engagement are nil.
Optimize for Mobile
It is an amazing fact, but mobiles out beat desktops in the majority of email opens in the year 2013. So it in an email marketing campaign, you need to optimize you emails for mobile. Emails that are mobile friendly lead to more purchases as they can be opened on the go. Not being optimized for mobile will give users a bad experience.
Have Interactive Content
Interactive content in your email, will act as an element that excites, communicates and converts the recipient. It is one of the easiest ways to capture audience attention and participation. It makes regular emails into a captivating experience and is sure to engage readers.
Email marketing is one of the more powerful and pervasive marketing tools today. But its is important to make you e mail stand out from among the billions. Having a great subject line, relevant, interactive, interesting content and optimizing the time of sending will give your campaign a very good chance of success.