Leveraging Technology

How E-mail Marketing can Generate Great Response – Some Superb Tips

You and everyone one else probably know, there are billions of emails sent out every day, and with a whole lot of clutter, spam filters and so on,how do you get your email to standout out and your e mail marketing effort to succeed.? Here are some easy steps that will not only make your email engaging but will also create the desired interest in your online marketing strategies.

Attract with your Subject line

On of the key components of you email marketing effort is having a great subject line. You may have amazing copy in your email, but what of what use is if it never gets opened? A subject line that is directive and descriptive can make the difference between you mail being opened or being rejected. The email you are sending is your story, so the subject line should be the title of your story. But do make sure that it is relevant to the body of text in your email.

Keep the Subject Real & Short and Sweet

Never have exclamations, all caps other linguistic acrobatics in your subject line. They will be likely to be rejected as spam. The best way is to use around 40 characters or less, and direct this line as though speaking to the recipient. Have a teaser question like eg. ‘What will you learn?’ as pre- header to generate curiosity.

Make it Personalized

Everyone likes to be addressed by their own name and if it is possible for you to include the name fo the recipient in your email, the better. It speaks directly to the reader, strokes their ego and if it gives customer relevant information, it will definitely be read through.

Optimize the time

If you are running an email marketing campaign, the best time to send the email, is during the email marketing campaign. Otherwise use the random A/B Testing testing method to see which is the best time to reach out to a particular group of clients. If your timing is wrong and recipients are too busy to read, the chances for client engagement are nil.

Optimize for Mobile

It is an amazing fact, but mobiles out beat desktops in the majority of email opens in the year 2013. So it in an email marketing campaign, you need to optimize you emails for mobile. Emails that are mobile friendly lead to more purchases as they can be opened on the go. Not being optimized for mobile will give users a bad experience.

Have Interactive Content

Interactive content in your email, will act as an element that excites, communicates and converts the recipient. It is one of the easiest ways to capture audience attention and participation. It makes regular emails into a captivating experience and is sure to engage readers.

Entrepreneurial Learning

Email marketing is one of the more powerful and pervasive marketing tools today. But its is important to make you e mail stand out from among the billions. Having a great subject line, relevant, interactive, interesting content and optimizing the time of sending will give your campaign a very good chance of success.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More