Staying Ahead

5 Business Books That You Must Read Walking Into 2015

Whether you are highly experienced or whether you have just jumped onto the small and medium enterprises bandwagon, you must understand that running a business is intense and has a very steep learning curve to it. Even if you have a lot of experience, chances are that you will miss out on a few or more key aspects of business growth management. That is where a wealth of knowledge in the form of books can come to your rescue.

The year 2014 has seen the launch of numerous business books revolving around startup advice, leadership, business growth strategies, and more. Of course, you can’t go through all the books up on the stalls. That is why we have compiled 5 top business books that you must read, walking into 2015.

1. How Google Works by Eric Schmidt and Jonathan Rosenberg

This book lives up to its simple name and tells you exactly how Google works. You will learn about the search engine giant’s working model and since it comes from ex-CEO Eric Schmidt and the ex-SVP of Products Jonathan Rosenberg, you can be sure that it has excellent insights that will help you with your business. It particularly sheds light on how you can use creativity to be successful.

2. The Innovators: How A Group of Hackers, Geniuses, and Geeks Created The Digital Revolution by Walter Isaacson

The book is all about pioneers who changed the world. It starts off with Ada Lovelace, a renowned computer expert from the 1840s. She was the one who developed computer programming. The book speaks about numerous geeks, geniuses, and hackers including Robert Noyce, Sergey Brin, and Larry Page.

3. The Virgin Way: Everything I Know About Leadership by Richard Branson

Richard Branson, the founder of the Virgin Group and the chairman, is worth about $5 billion currently. This is reason enough to read about what he has to say about leadership. In this book, you will read about his techniques as a leader and then you will know why he has his name etched among the best entrepreneurs today.

4. The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers by Ben Horowitz

Ben Horowitz is a highly reputed entrepreneur. Through his career he has shown that he excels in launching as well as managing small and medium enterprises. This is why you must read what he says. You’ll understand his point of view because he advice comes straight from an expert who has tried and tested methodologies before presenting them to you.

5. Big Bang Disruption: Strategy in the Age of Devastating Innovation by Larry Downes and Paul Nunes

The cycle of innovation was going quite smoothly until technology changed its course completely. This book will speak to you about how technology has disrupted innovation and will give you tips on how to survive despite this disruption. The bad news here is that you cannot get cozy in your seat and expect technology to do the job for you. The changes in technology are massive and you need to constantly innovate to keep going ahead. Small and medium enterprises that fail to do so will crumble and get overridden by those that do.

Entrepreneurial Learning

Reading books written by experts who have been through and excelled situations that you are going through right now will help you with business growth management and other skills. This is why reading these books that were written in 2014 is an absolute must.

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