Getting Customers

Make a great Impression at Trade Shows -Accelerate Business Growth

Every business owner, however small, knows that exhibitions, expos and trade shows are often the best places to zero in on ideal prospects and sometimes even find partners. Here you have people from across your industry, all accessible to you under one roof. You can actually do enough networking for business growth in two days in one place, which would normally take six months or a year, otherwise. Here a few tips that you can consider as your checklist for participation.

Scout Around

You need to know what it is all about. So doing a recon before paying the exhibitor’s fees is a good idea. You can get valuable information about the industry and the competition. Once you register for a stall, or booth, you can access the exhibitor’s list. Scan this list for people who can promote your business growth. Identify prospective customers, advisers, partners with whom you’d like to connect and reach out to them. An email or SMS with your booth No. and invitation to visit is best.

Be Prepared with a great Pitch

People show little interest in posters and the like. You will do better if you have a Live Demo and an irresistible pitch ready. Your demo and spirited pitch ( preferably less than One minute) needs to engage the onlookers and capture their attention, and most important, provide a solution for a specific customer need. If you are able to do this, you will have people lining up at your booth. A video demo works well too. It is a great way to show off your product, even on a mobile or tablet. Videos should be less than 3 minutes and should have energy and conviction.

Have an inviting booth

Don’t clutter your booth with too much furniture. Leave room for people to come in and engage with you. Don’t place a rectangular table across the entrance of your booth. Instead have tables at the back or side with bar style stools will be more inviting. A simple and clean booth which is bright and eye catching is a good crowd puller.

Network Vigorously

You have to talk to almost every one you meet and everywhere you meet them. It is networking at its most frenetic pace. Make friends with the organizers and staff of the show. You could tell them what you are looking for like, customers, or publicity or new business investors. Chat up the exhibitors in your neighboring booths and above all never leave your booth unattended, even for a minute. People may choose that very moment to visit.

Follow Up

After the show your checklist should ideally have more things to do than just reaching out to new contacts. Try to find new opportunities to communicate and interact with your industry. Send out a press release. Let people know about your participation. Evaluate how many leads you have got and how many you can hope to convert.

Entrepreneurial Learning

Trade shows are great places to display, demonstrate and showcase your products to a vast and varied audience. If planned and worked out properly, participation can generate many client leads and good partnerships, and accelerate your business growth.

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