Its not a new app in the market nor a high tech gadget, its your good old newsletter and small businesses have been using it for decades to stay in touch with their customers. You can make it into your most effective business communication tool as it is a well proven method of building relationships with clients and generating repeat business. But with the changing times and trends and technology, e Newsletters have also evolved – Here are some tips or rather keys to success to update your e newsletter and make it pay off.
Start with a Clear Purpose
What is the purpose of sending the newsletter, and why would people want to read it or receive it. If you arrive at the answers to these 2 questions with clarity, you can define your target group and address it and develop your content to suit them .
Be apt and relevant
If you find that your clientele is vast and varied to target all of them with just one mailer, then prepare several different versions of business communication to suit the customer, or the partner or the collaborator or a new prospect. Based on this relationship, you can develop and deliver the relevant content to stay true to your targets .
It is best to be brief. Newsletters generally tend to have multiple elements, articles, case studies, promotions, announcements, so let the content be brief so that is can be easily scanned by the eye and also build the interest of the viewer. Use links to lead the readers to your website, your blog, landing page or more information.
Be an expert resource
Through the contents of the e-newsletter, let the receivers know that you are an expert in your field and you can demonstrate your skill by solving their problems online or by providing useful business communication and information. Blend business and education, with special offers and promotional messages.
All email marketing platforms allow you to upload videos which have been prepared by you or others. Educational videos, motivational videos or just entertaining videos can be included in the newsletter, depending on what your business is. Just remember that they should all be relevant to your target recipient.
Include Call to action words
You need to motivate the reader to act and for this you need to include call to action words like – Learn more, Call Us, Buy Now, Read, Get a Free Quote or register or Sign Up Today. It works wonders if your online business communication is interactive.
To be trusted and considered as dependable you need to be regular in the frequency of the issue of your e-newsletter. Give the subscribers an expectation and remain true to it. If your clients have subscribed to a monthly newsletter and you keep sending them weekly miscellaneous stuff they are sure to unsubscribe.
E Newsletters are even today a good strategy for small businesses management. Done right they can be equally and more effective than most of the modern promotional techniques. There are many platforms online that make designing professional newsletters quiet simple. Be clear, be relevant and be consistent, to get your target response.