Leveraging Technology

What’s App- The New Generation Communication & Marketing Tool

The way we communicate has changed and that too in an unimaginable manner. Mobile phones have come a long way from where they started, as a simple tool for people to talk to each other. In the span of just few years, things have changed ! Mobile phones have so many functions and features these days.

that were virtually unheard of a decade ago. Now with smart phones its a whole new game altogether.

Smartphones- Creating a Communication Revolution

A major percentage of mobile phone owners across the globe are using smart phones. Since smart mobile phones have become immensely popular, the advent of smartphone apps have virtually taken the world by storm. There are apps in very category from text messaging apps, weather forecast apps, navigation apps social media apps and more. But what has beaten all others hands down in popularity is WhatsApp Messenger.

WhatsApp- The New Buzz on Smartphones

No other smartphone app is witnessing worldwide acceptance and following like WhatsApp. Whats App is a proprietary cross platform instant messaging subscription service only meant for smartphones. It allows you to communicate with your friends and contacts via your WiFi or 3G connection. WhatsApp works on iPhone, Blackberry, Symbian and Android phones. Its unique advantage is that users can send text messages and video and audio messages too. Users all over the world are finding it the most happening smartphone App and today, and it handles a whopping 10 million messages per day.

WhatsApp- A Potentially Powerful Marketing Tool

Every one knows that WhatsApp is great for sending messages to friends, but what you don’t know is that WhatsApp is ideal to be used as a marketing campaign tool for generating marketing leads. The App is free for the first year and it can serve as a strong marketing channel with the potential of getting client contacts for you. Its advantage lies in the fact that you can send any amount of messages with no limits and and its available on all smart phone platforms.

Fast Track your Marketing Campaign

First and foremost its free. Only after one year, you need to pay a fee of $ 0.99 . Moreover, you don’t have to go to a website and fill in details or verify your identity to use it. All its needs is your mobile number and you can start right away. The features suitable for marketing are numerous! You can send the the GPS location of your store, you can send product videos, images of your product and also audio messages. Besides which you can send personal messages from your CEO to many clients and prospects all at once. You can have your own Whats App groups and invite clients and prospects to join in. You could also use it to have a marketing group which stays connected round the clock. In short, any message communicated through WhatsApp has maximum and immediate out reach.

Entrepreneurial Learning

WhatsApp is now the trending smart phone app world wide and a marketing campaign using Whats App as a tool can do everything and more than what a traditional SMS or email campaign can do. When the whole world is using it, why not make it work for you.

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