Attracting customers is all about playing your cards smart.
For startups, marketing can be a real piece of work because the competition is tough and the whole process of marketing is expensive. Most startups can’t afford the costs and are clueless about how they should market without hiring professionals. Well, experts have always suggested that in the initial stages at least, you do not need to hire marketers or salespeople to get things going. One of the most important rules of bootstrapping is to find ways to do the marketing yourself so that you have a good customer base and also so that you don’t spend too much.
There are many established companies who did the same thing and signed up numerous customers in a short span of time.
Here are a few things they did:
They Were Open To Experimentation
If you want to attract customers you have to tailor your business in such a way that customers are benefitted. You can’t satisfy all your customers, of course, and finding out what everyone likes and wants is also difficult at least when you have just started. So the only thing that you can do is to step out of the fixed business plan that you came up with and to start experimenting. Be open to making changes for the better.
Remember at all times that you have started a business not for yourself but for your customers. How well your business does will depend on whether or not you satisfy your customers.
They Were Willing To Let Go Short-term Gain For Customer Acquisition
They say that to win something you have to lose something. It turns out that this is absolutely true in the business world. You can’t keep thinking of short-term gains all the time and forget about building a strong customer base. In your attempt to come up with new ways of customer acquisition you may have spend some more money or you may have to let go a few immediate profits. That is absolutely okay. It is important to keep the bigger picture in mind.
They Were Global, Not Local
The advent of Internet has given you the beautiful opportunity to expand your business overseas without worrying about anything. It is cheaper and reaching a global audience is much easier. Established firms took advantage of this and spread their wings globally. They did not restrict themselves to a geographic location and were always accessible to anyone who might be interested. You should follow suit.
Lastly, rewarding always helps. You can build a loyalty program and reward your existing customers when they refer you to someone. That will encourage your customers to do the marketing for you, which is simply wonderful.
Take a cue from these moves by famous firms and build your customer base accordingly.
Attracting customers does not have to be an expensive affair but it has to be a strategic affair. Find ways to attract all potential customers and be open to trying new things to satisfy their needs. Identify what your customers want and deliver accordingly. Also, use your existing customers to spread the word by rewarding them.