Getting Customers

Attracting Customers Required Some Serious Strategic Planning

Attracting customers is all about playing your cards smart.

For startups, marketing can be a real piece of work because the competition is tough and the whole process of marketing is expensive. Most startups can’t afford the costs and are clueless about how they should market without hiring professionals. Well, experts have always suggested that in the initial stages at least, you do not need to hire marketers or salespeople to get things going. One of the most important rules of bootstrapping is to find ways to do the marketing yourself so that you have a good customer base and also so that you don’t spend too much.

There are many established companies who did the same thing and signed up numerous customers in a short span of time.

Here are a few things they did:

They Were Open To Experimentation

If you want to attract customers you have to tailor your business in such a way that customers are benefitted. You can’t satisfy all your customers, of course, and finding out what everyone likes and wants is also difficult at least when you have just started. So the only thing that you can do is to step out of the fixed business plan that you came up with and to start experimenting. Be open to making changes for the better.

Remember at all times that you have started a business not for yourself but for your customers. How well your business does will depend on whether or not you satisfy your customers.

They Were Willing To Let Go Short-term Gain For Customer Acquisition

They say that to win something you have to lose something. It turns out that this is absolutely true in the business world. You can’t keep thinking of short-term gains all the time and forget about building a strong customer base. In your attempt to come up with new ways of customer acquisition you may have spend some more money or you may have to let go a few immediate profits. That is absolutely okay. It is important to keep the bigger picture in mind.

They Were Global, Not Local

The advent of Internet has given you the beautiful opportunity to expand your business overseas without worrying about anything. It is cheaper and reaching a global audience is much easier. Established firms took advantage of this and spread their wings globally. They did not restrict themselves to a geographic location and were always accessible to anyone who might be interested. You should follow suit.

They Rewarded

Lastly, rewarding always helps. You can build a loyalty program and reward your existing customers when they refer you to someone. That will encourage your customers to do the marketing for you, which is simply wonderful.

Take a cue from these moves by famous firms and build your customer base accordingly.

Entrepreneurial Learning

Attracting customers does not have to be an expensive affair but it has to be a strategic affair. Find ways to attract all potential customers and be open to trying new things to satisfy their needs. Identify what your customers want and deliver accordingly. Also, use your existing customers to spread the word by rewarding them.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More