While writing a casual email is easy, a sales email requires extra thought.

A sales email is sent to a prospective customer to try to lure him or her to connect with your business. It is quite difficult mainly because you have absolutely no prior connection with the prospect. Therefore, you can’t simply add whatever you want to say and expect a positive response. Many businessmen face this problem. They surely put in time and effort to come up with a sales email but they barely get a response. That gives rise to a lot of frustration and irritation.

What A Bad Sales Email Looks Like

Subject: XYZ (name of the company mostly)


Hi ABC (name of the prospective customer),

XYZ was established 10 years ago and in merely a decade it saw great heights of success, making it the leader in the industry today,etc. etc.

We excel in numerous different products and services such as ______ and we have worked with a great many clients including ____, ____ and _____.

I would like to fix a phone meeting with you in order to discuss further and to extend our help to you. If you want more details, you could check our website www.xyz.com or call me at xxx xxx xxxx.


(contact information)

Why This Will Not Work

The subject line is vague and holds no importance or meaning to the reader. Therefore, more than half of the recipients will not bother opening your email. The ones who do open the email will be irritated by the fake greeting because you don’t know them at all and pretending that you care is off putting. They do not care about when you started off, how long you have been around, and how many customers you have. They will not want to waste 20 minutes on you either and since nothing in your email was actually sincere, signing off like that will only tick your potential customers off further.

Your email will end up in Spam or the Trash.

What You Should Do Instead
  • Your Subject Line should be relevant and interesting.
  • You should get straight to the point instead of beating around the bush with false greetings.
  • Don’t ask for a phone meeting. Take a small step and simply request a reply. If you get a reply, you can take things forward accordingly.
  • Sign off with your name and the name of your company.

Try this method and you will see an automatic increase in the responses you receive.

Entrepreneurial Learning

Writing the perfect sales email requires you to be to the point, professional, and relevant. Any vagueness or inclusion of points that your potential customer may not be interested in will tick the recipient off. Be careful and do the needful.

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