Anything inorganic is frowned upon today and that includes followers and likes on social media platforms.
You may think that a huge number of likers and followers on social media such as Facebook and Twitter will make your business look nice. You are quite badly mistaken. Even though the business of buying followers is huge, the fact remains that this is wrong. Google has recently tightened screws further and deleted many videos on YouTube due to the same reason. Also, Facebook has made strong moves and has started getting rid of users who do all this. Bots will damage your image so badly over the Internet that it will hit your business is incomprehensible ways.
Find out how:
Your Customers Will Not Trust You
You can’t hide under a huge number for very long. Some customers, granted, do not care but there are others who will soon realize that most of the followers are fake. Simple metrics will be able to reveal this. Say you have 50,000 followers on Facebook and your posts are still seeing minimal activity. There are barely any likes, comments, and/or shares. That directly insinuates that you have used bots. Organic users are usually interactive.
This is why your customers will doubt your authenticity and even if you do have a few organic users, they will think they are all fake.
Your Marketing Plans Could Go Wrong
Surely you devise your marketing plans based on social networks. You see reactions there and then take actions accordingly. How will you take the right steps if the followers and likes are fake? You might end up spending too much money or you might end up spending on the wrong tactic altogether.
You Won’t Be Able To Find The Right Employees
Say you want to hire a social media expert. You will check his background and see the Facebook pages, Twitter accounts, and other platforms that he has worked on. You see a huge number and are impressed. You hire him only to find out later that all his work was robotic. Didn’t you waste your time, money, and effort on the absolutely wrong person?
What is the solution to this? You resort to organic ways of building likers. Yes, this will take time but it is fruitful and that is what matters the most. Work on your products or services, find out what your customers want, and deliver. There is no reason why you won’t be able to build your customer base then.
Click farms can seem very attractive because you will be able to buy followers in seconds. However, good things don’t come so easily. Fake likes and followers will not help your business at all. They will ruin your reputation as a matter of fact and you may even end up losing all your true customers as well.