Fashion brands are definitely among the most popular and successful brands out there. They have a large fan following and numerous people across the globe who are really interested. When you check their social media pages and accounts you will see just how widespread their reach is.
Why is it so difficult for other brands to accomplish the same? What are fashion brands doing right that others are doing wrong? Well, fashion brands have a few tactics that they use to establish their presence on social media. You can take a leaf out of their book and follow suit. Of course every tactic may not work for you because you are in a different business but there are chances that the scales might tip in your favor considerably.
They Let Pictures do the Talking
In the fashion world it is all about visual appeal. Of course you can’t follow this tactic on Twitter but who said that you have to confine yourself to that network only? There are plenty of social media networks that encourage pictures such as Pinterest and Instagram. Experts actually say that these networks are actually more powerful because the traffic is generally organic.
They Customize their Messages
Fashion brands usually don’t put up the same message on each social media network. They understand the difference between the audience on Facebook and the audience of Twitter. They know that those on Twitter are fairly more technical while Facebook is the hub for everyone. They also know that Instagram is where people love pictures. Their messages on each website/network are tailored accordingly so that they reach their audience effectively.
They Say a Story
It is not just about putting up your products and trying to market them. Social media is about making connections. Fashion brands connect to their audience through such stories. These stories must relate to your brand and also your offering. That is when you will be able to coax your audience into making a purchase.
They Have their Own Identity
Many brands that I have seen create a username on Twitter by the name of their company. That is actually not advisable. Why not put it XYZ [@ABC] if your name is XYZ and the name of your company is ABC? Doesn’t this make more sense? People will know who you are and what you represent. Being yourself is very important on social media.
You can follow these tips, too, surely, no matter what business you own.
Fashion brands are so popular mainly because they know how to make full use of social media. They use visual appeal and personalized messages to draw audience and to keep everyone hooked. You must follow suit to establish a stronger presence online.