Marketing is usually a scary thought for SMEs because they think it is very expensive. However, it doesn’t have to make you bankrupt.
You may crib about competition or the lack of money but the truth remains that you can get nowhere without marketing. There are plenty of simple tips that you can apply to market with ease. Of course, there is no need to use gimmicks that can land you in trouble.
Give Samples Away
Customers love anything that comes for free. Therefore, a great tip is to give them samples to try or taste so that they know what your product is and whether it works. If they like it, they will definitely be willing to pay for more.
Taking a lead is important when you want to market. When you lead an event or organization you get to meet numerous people and you will be able to grow your network really well.
Share your knowledge! There are many businesses that need the knowledge you have. Small businesses sometimes struggle with even small things. You should make sure you help them out. When you do so, you’ll benefit them as well as yourself.
Interview others! People love sharing. When you learn about them and highlight them you will make very strong connections with them.
Stay in touch with your customers through e-mail. Send them e-mails once a week or month so that they remember you and are in touch with your offerings. Don’t go overboard or get overexcited. Make the e-mails informative and interesting.
These steps are inexpensive and very, very meaningful.
Marketing doesn’t have to be expensive. Start podcasts, give away samples, volunteer, help, and share your knowledge. Build a strong network and stay in touch with your customers. Your business will definitely grow.