Leveraging Technology

Strengthen your Grip on Social Media Marketing with These Tools!

Social media has brought the world closer personally as well as professionally. It is a very important tool not just for communication but also to identify your audience, to connect with them, and to understand their needs. This information helps you improve your services. Another great thing about social media is that it helps you advertise your brand better than anything else.

However, some people find keeping up with social media after a point of time. Marketing over social media requires time and patience and relentlessness. Thankfully there are tools that can make this easier for you.

A few such tools have been explained as follows:

Widgets for Social Media

Widgets are especially helpful for those who don’t really like social media. People who are not interested will not bother working hard to open Twitter and Facebook. If they download widgets for each, they will find them staring at them every time they open their tablet computer or their phone. The widgets will keep you updated about Tweets, posts, pictures, and shares. If anything catches your eye, you can share it or like it immediately!

Widgets also enable you to post your content with utmost ease.


This tool is for Twitter users. It is a very useful tool because it gives you a lot of information about various Twitter users. You will know which Twitter user is connected to whom and which users have similar followers. The best feature, however, is that it lets you know who your most influential followers are. In that way, you will know to retweet their posts or to respond to them.


Business cards are really important even in today’s tech world. Keeping that in mind, experts have come up with a scanning app known as CardMunch. All you have to do is click a picture of the business card in question. The app will add the person into your contact list automatically. Another feature is that the app will then ask you whether or not you’d like to add that person on LinkedIn. If yes, it will send a contact request immediately.


Rapportive is like a reminder for everyone I contact to connect me on social media sites such as Twitter, Facebook, and LinkedIn. You can add this tool to your Gmail taskbar and it will enable you to let everyone connect to you through social media. This is, thus, an excellent tool. It has helped many people grow their network effectively.

However, the only downside of this tool is that it doesn’t work with anything besides Gmail. Thus, if you don’t use Gmail, this app is no good for you.

Use these apps and make social networking easier.

Entrepreneurial Learning

Social media is an important aspect of business these days, whether you like it or not. To help you use social media effectively, there are tools such as Twinagulate, CardMunch, and Rapportive. There are also widgets for various social networks that you could download to stay updated always.

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