Social MediaSocial media is a very important marketing tool but that doesn’t mean you simply create account on popular sites and forget about it. Setting up pages about your brands will get you nowhere. There is a lot more to be done.

It is time to do some analysis and rethink your approach towards social media. When you follow the steps given below, you will literally supercharge your presence on social media and your presence will be stronger.

Monitoring

You have to listen, you have to monitor, and you have to be aware on social media. Take Twitter for example. Sure you are listening and waiting for someone to mention your brand but that is not enough. You should be aware of everything that is going on in your niche. For example, a sports company shouldn’t just look for its brand name. It should also look for keywords such as sports, football, cricket, and other related words. In this way you will find your target audience. When you reach out to people who are in need, you will definitely gain focus.

Branding

Many companies look at social media as just another tool to advertise. They underestimate the importance of proper content and usually come up with shorter ads to attract customers. This has the opposite effect. Customers are on social media to share pictures, posts, and to have a laugh or two. You can’t expect them to like checking out your commercials. Successful brands usually come up with excellent content, which is engaging, useful, and helpful, and which connects to customers. This approach makes them really powerful.

Reason

You can’t expect people to start following you on social media just because you have social media icons on your website. People need a reason to follow you. Are you giving them that reason? Is your LinkedIn account thick with content? Is your Facebook Page fun and useful? Are your Tweets on Twitter helpful? Only if you can answer these positively can you expect people to follow you and be interested in what you have to say to them.

In these three simple ways you will have a strong presence on social media with many followers.

Entrepreneurial Learning

Social media is a competitive space and it is important that you make a positive mark here. On social media, you should think about engaging customers with content more than advertising your products and services. Customers love information, which is helpful and interesting. When you provide them with that, they will follow you for sure.

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net

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