Your website is the medium through which you connect to customers and potential customers. It is your online tool to run your business.
A good website can invite more customers while a bad website will drive away even the existing customers, let alone encouraging potential customers to join and purchase your offerings. This is despite the fact that your product is great! Thus, you should understand the importance that a website holds and you should ensure not to kill your website entirely through stupid but significant mistakes.
Here are tips that will help you refurnish your website for the better:
Nothing is more annoying than a slow website in today’s world. This is not really a concern for many because they ensure proper speed right from the start. However, you should ensure you maintain that speed even when the number of visitors increases. Otherwise, you will lose numerous customers and potential customers in one go.
You can increase the speed in plenty of ways. Some ways include going for a better hosting package, using better images, removing all the plug-ins that you don’t use, improving the coding, and so on.
If there is too much information, customers will take too much time to grasp all of it and no one has that much time. Your website should be straightforward and brief. It should have information that is relevant and important, only. You don’t need filler words at all! Don’t write long essays. If there is a little too much to write, break it down into smaller paragraphs.
Just like clutter, there shouldn’t be navigation problem on your website. It should be clear right from the start. If your customer needs to find something, he should be able to do it with ease. If he gets lost in the many webpages or redirects, he will simply close the tab, and never come back.
Too Many Colors
Unless you are an animation or graphic company, you have to keep your website simple. A maximum of two colors will do the trick for you. A blast of colors will have the exact opposite effect. The number of colors you use will depend on the type of website you have and the type of products you sell. Your website should represent who you are.
This goes along the same lines as clutter. Too many pictures, too many videos, and too much information are bad. If you have a blog section (you should have a blog section) you have keep your articles interesting. They should be short and informative. If the article is long, you should make sure you break it down. Use bullets points so that the information is divided into digestible chunks.
Save your website by following these steps.
Even though we know that our website is very important, we tend to be a tad careless. In that careless, we don’t realize that we are actually encouraging it to commit suicide! Clean your website and get rid of all clutter, extra information, confusing navigation points, and so on to make it more welcoming.