Facebook is like the Internet hub today. The entire world is on Facebook and why not! It is simple to use and it is loaded with numerous features.
Looking at it from the business point of view, you will see that Facebook is packed with even more features. If you are in doubt about advertising on Facebook, you can bury them right now because Facebook is indeed advertising friendly. The best part is that the developers are trying to keep it as simple as possible. Many businesses have in fact already benefitted thanks to the fact that Facebook has over one million active advertisers! Stats showed that many businesses were benefitted greatly through Facebook advertising. Thus, if you are not using Facebook for this purpose you are actually missing out on a lot.
Why Should You Choose Facebook Marketing?
Facebook is a huge platform and it is highly likely that your entire potential market is right there – in one place. Facebook also allows you to target ads specifically so that they reach the right people. For example, if you want 35-year-old women who are single mothers and live in an XYZ region, you will be able to target just them and no one else.
Facebook marketing will also help you with branding. When you have a properly furnished page that looks professional and when you remain active with regular, informational posts, people will know you can be trusted.
What are the Options that Facebook Provides?
You actually have a plethora of ad options. You can choose the right ones based on the type of business you run. Some options include app downloads, marketplace ads, sponsored stories, and so on. The marketplace ads appear on the side of the page. These ads will help you with traffic, page likes, and downloads. Sponsored stories appear when someone interacts with your page. That interaction appears in the newsfeed of all the friends. Mobile app installation is new but is already very popular especially since many people access Facebook through their mobile devices.
What is CPC?
CPC stands for Cost Per Click. Say you have $500. You will be able to fetch 50,000 clicks for yourself with that money. The simple principle here is that you pay $0.01 for every click on your ad. You can also control your budget every week, every month, or overall.
Facebook has made advertising extremely easy for business owners. If you have just established yourself and would like to spread the word, Facebook is the tool you should turn to. You don’t even need to hire a professional to do all this! You can take care of it all by yourself.
Facebook is a tool you should not neglect when it comes to advertising because Facebook developers encourage advertising vociferously. They have numerous options for you to choose from and advertise your brand. You should take advantage of it.