Getting Customers

Don’t Be Surrounded by Myths! Bust Them to Give Your Startup a Positive Start

Of course there is a lot of competition in the business world but that is absolutely no reason for you to worry that your business won’t do well or will not be able to compete.

Many businesses have great ideas and great resources but they are stymied by their lack of confidence. This stems from the fact that they believe in too many myths. This is seen even with a few experienced entrepreneurs. They tend to believe a lot of stuff that is basically pure hokum. To start off on a positive note, you should clear those myths first.

Myth Number One: Brand Recognition is Imperative

Of course having a powerful brand name helps a lot but that doesn’t mean that its opposite is also true. Yours is a new brand and it is up to you to bring it recognition. You can do that through your offerings. The products or services you offer are the most important. They will help you establish yourself.

Myth Number Two: Our Products Won’t Sell

If you are not confident in your offerings, you won’t be able to do anything. You have to be confident enough to positively believe that your products will sell despite the fact that you just started off. As long as your products or services are good enough, you have no reason to be worried about sales.

Myth Number Three: We are Too Small to Cater to Big Customers

It is not necessary for big companies to be the best. There are plenty of big companies that fail to make customers happy. As long as you are focused on customer services and you ensure that you keep your customers happy, you will have a strong clientele. Your size has nothing to do with your services.

Myth Number Four: Gaining Trust is Difficult

Of course customers usually want to see reputation but that does not mean that they won’t trust you at all. It all boils down to the products or services you sell. Customers mainly give importance to what you can provide. Not many actually want to know or even bother about your history.

The bottom-line, as you may have realized, is that products speak and not your brand or your history or your size.

Entrepreneurial Learning

Startups are generally surrounded by a lot of fear and worry because of the competition they face. Most of this fear is due to myths. If you could clear up those myths, your company will start off well and grow positively. Remember that your products and your customer services are the most important.

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