Facebook Graph Search is finally out after much anticipation. While some people simply loved the idea, others were skeptic because of privacy issues. From the business point of view, this tool is extremely crucial because it has enhanced search like never before. This tool allows you to get closer to your customers by learning more and more about them.
This can work in your favor in two ways. You will be able to identify the great customers and you will also be able to identify the customers who don’t give you anything in return. Separate the rice and the husk so that you get rid of those who have Liked you just because they want rewards.
Identify the Real Ones
When you type in the words “people who like [and the name of your business]”, you will get the list of all your Likers. Scan through them and match them to your customer base. Some of them will be your customers while you will also find others who are just there for no reason. Identify all of these non-customers.
Create a List of the Non-Customers
You might find this taxing but it is important. Make a list of all the customers who have liked your Page but haven’t ever purchased anything from you.
Find Out Which Ones are There Just for the Freebies
Some of them will have joined from a campaign or the other just to get a reward. Filter them out. You should definitely know which ones want to just leach on you for benefits and never make any purchases.
Now that you have the list of people who are simply freeloaders, you should start analyzing them. Ask a few questions to identify similar traits. You can ask about music, places, foods, movies, books, and so on.
This tool will help you find out who is active and interactive. It will help you analyze who isn’t. And, it will help you pick out those freeloaders. Thus, the Facebook Graph Search is indeed very handy!
The Facebook Graph Search is an excellent new tool that will help you separate your actual customers from the freeloaders. That will help you filter your followers and ensure that only the right ones, follow you. With time, the Graph Search tool will be able to do more. Don’t miss out.