I have heard more cases of Twitter misuse than of its proper use! It is very easy to get carried away on social media today. The rule is simple: use it sensibly and your customer base will boost. Use it wrong and you will attract attention for all the wrong reasons.

I have seen numerous huge companies make a fool of themselves on Twitter because they don’t know what to say, how to say, and when to say something. Remember that Twitter is a very powerful tool at your disposal. You should use it to your advantage in every way possible so that you get the best out of it. Here are a few tips that will help you accomplish just that:

Twitter is Not About Yourself

Twitter is not the place for you to tell people what you are doing and how you are feeling and what you are eating. No one on Twitter is interested in all that. You should use Twitter to tell people about your business and products. Post links to articles and pages instead.

Be Optimistic

Twitter is not about venting and putting up sad emoticons. Twitter is about being positive. Optimism always attracts others. Negativity will drive people away from you. Keep in mind that your followers don’t really know you and thus, don’t want to engage in any negativity.

Be Regular

There is a difference between Tweeting regularly and Tweeting all the time. Don’t just get online once in a day and Tweet multiple times. Tweet on a regular basis. Eight Tweets in one hour is the frequency you should maintain. Anything more than that number will turn your followers off and lead them to ‘unfollow’ you.

Show Off

Have excellent vocabulary? Use it on Twitter! A research has showed that excellent vocabulary and the use of sophisticated words actually attracts followers! Your vocabulary apparently speaks a lot about you. People like following those who show off sophistication; not those who speak like second grader kids.


Twitter is more like give and take these days. You can’t expect the world to follow you while you follow no one. If someone follows you, you should also follow him or her. Following people will help you get more followers. However, you shouldn’t follow just anybody. Use various tools to filter your stream and follow only those who post good Tweets that will help you out.


Lastly, I’d advise you to stay focused on the topic. Focus will help you build more followers than talking about different subjects. Keep your followers interested and stay focused at all times.

These tips will definitely help you make a mark on Twitter.

Entrepreneurial Learning

Twitter is an extremely good tool and you should make sure you use it right. Talk about your products and be regular. Use good language that showcase your vocabulary and focus on one topic. Also, make sure you follow others and use tools to filter your stream so that it is clean.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More