I have heard more cases of Twitter misuse than of its proper use! It is very easy to get carried away on social media today. The rule is simple: use it sensibly and your customer base will boost. Use it wrong and you will attract attention for all the wrong reasons.
I have seen numerous huge companies make a fool of themselves on Twitter because they don’t know what to say, how to say, and when to say something. Remember that Twitter is a very powerful tool at your disposal. You should use it to your advantage in every way possible so that you get the best out of it. Here are a few tips that will help you accomplish just that:
Twitter is Not About Yourself
Twitter is not the place for you to tell people what you are doing and how you are feeling and what you are eating. No one on Twitter is interested in all that. You should use Twitter to tell people about your business and products. Post links to articles and pages instead.
Twitter is not about venting and putting up sad emoticons. Twitter is about being positive. Optimism always attracts others. Negativity will drive people away from you. Keep in mind that your followers don’t really know you and thus, don’t want to engage in any negativity.
There is a difference between Tweeting regularly and Tweeting all the time. Don’t just get online once in a day and Tweet multiple times. Tweet on a regular basis. Eight Tweets in one hour is the frequency you should maintain. Anything more than that number will turn your followers off and lead them to ‘unfollow’ you.
Have excellent vocabulary? Use it on Twitter! A research has showed that excellent vocabulary and the use of sophisticated words actually attracts followers! Your vocabulary apparently speaks a lot about you. People like following those who show off sophistication; not those who speak like second grader kids.
Twitter is more like give and take these days. You can’t expect the world to follow you while you follow no one. If someone follows you, you should also follow him or her. Following people will help you get more followers. However, you shouldn’t follow just anybody. Use various tools to filter your stream and follow only those who post good Tweets that will help you out.
Lastly, I’d advise you to stay focused on the topic. Focus will help you build more followers than talking about different subjects. Keep your followers interested and stay focused at all times.
These tips will definitely help you make a mark on Twitter.
Twitter is an extremely good tool and you should make sure you use it right. Talk about your products and be regular. Use good language that showcase your vocabulary and focus on one topic. Also, make sure you follow others and use tools to filter your stream so that it is clean.