Leveraging Technology August 9, 2013May 29, 2019

Homepage Blues? Create the Perfect Homepage by Finding out What Works

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They tell us not to judge a book by its cover. Nobody listens, though. For us, looks matter and websites are no different.

The homepage of a website is like the cover of a new book. If you like it, you will open the book and read. If you don’t like it, you will simply put it back in its shelf and never come back to it. Your homepage is the entrance and it should be highly attractive, giving your visitors an insight of what you hold for them. If you have tried building your homepage, you will know how difficult it is to create excellent content. The homepage is not just the most crucial part but also the most difficult part.

Once you know what works and what does not, you will be able to tweak your homepage accordingly. That comes from relentlessness and attention.

Here is what you can do:

Analyze and Gather

First and foremost, you need to analyze your homepage and track its performance. There are plenty of tools that will assist you with this such as Google Analytics. This particular tool is highly important. It is the best and the most efficient tool available. You should take complete advantage of it.

When you start tracking the performance, you will know where you are going wrong. All the data that you gather and look through will help you optimize your homepage with ease.

Test!

How will you know what works best when you don’t test? In business, you have the A/B test. Oh don’t get worried! It has nothing to do with integration. It just means that you use two strategies for the same period of time and compare the results. That will tell you which works better. The time period should be substantial so that you get proper results. Also, don’t be hasty and try testing too much. Go one step at a time.

There are many tools that will make this process simple for you such as Google Content Experiments.

Don’t Give Up

Many – and I mean too many – businessmen test their strategies once or twice to the maximum and forget about it completely. There are too many elements on your homepage to test and tweak. An awesome homepage will be tested and improved several times. Also, there is too much advancement now and then in technology. We have to stay on par with them. That is possible only when we keep testing the performance of the website and keeping a track of our progress.

In three simple steps, your homepage will perform better than ever before!

Entrepreneurial Learning

Your homepage is the most crucial aspect of your website. You should understand that and do your best to make it the best. Only when your homepage is appealing will you be able to attract visitors and interest them. Keep testing it and tweaking as and when required so that it is always optimized.

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Attention Women Leaders! These Tips will Help you Lead Better

Planning on Buying a Small Business? Be Sensible to Make the Right Choice

Want Great Guidance ? Find yourself a Super Mentor

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They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Growing a Business November 1, 2018

Dreaming Big? You can Move Mountains with these Business Productivty Tips

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You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Growing a Business November 1, 2018November 12, 2018

Leadership Qualities that can make you an Icon

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You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Raising Money October 31, 2018October 31, 2018

Are You offering Your Services Using the Right Pricing Strategies?

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In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Raising Money October 31, 2018October 31, 2018

What is a Fair Wage? How Do you Assess Fair Wage?

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How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Raising Money October 31, 2018October 31, 2018

Tips to Winning Hard Negotiations With Ease

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While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:

Research!

Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.