They tell us not to judge a book by its cover. Nobody listens, though. For us, looks matter and websites are no different.
The homepage of a website is like the cover of a new book. If you like it, you will open the book and read. If you don’t like it, you will simply put it back in its shelf and never come back to it. Your homepage is the entrance and it should be highly attractive, giving your visitors an insight of what you hold for them. If you have tried building your homepage, you will know how difficult it is to create excellent content. The homepage is not just the most crucial part but also the most difficult part.
Once you know what works and what does not, you will be able to tweak your homepage accordingly. That comes from relentlessness and attention.
Here is what you can do:
Analyze and Gather
First and foremost, you need to analyze your homepage and track its performance. There are plenty of tools that will assist you with this such as Google Analytics. This particular tool is highly important. It is the best and the most efficient tool available. You should take complete advantage of it.
When you start tracking the performance, you will know where you are going wrong. All the data that you gather and look through will help you optimize your homepage with ease.
How will you know what works best when you don’t test? In business, you have the A/B test. Oh don’t get worried! It has nothing to do with integration. It just means that you use two strategies for the same period of time and compare the results. That will tell you which works better. The time period should be substantial so that you get proper results. Also, don’t be hasty and try testing too much. Go one step at a time.
There are many tools that will make this process simple for you such as Google Content Experiments.
Don’t Give Up
Many – and I mean too many – businessmen test their strategies once or twice to the maximum and forget about it completely. There are too many elements on your homepage to test and tweak. An awesome homepage will be tested and improved several times. Also, there is too much advancement now and then in technology. We have to stay on par with them. That is possible only when we keep testing the performance of the website and keeping a track of our progress.
In three simple steps, your homepage will perform better than ever before!
Your homepage is the most crucial aspect of your website. You should understand that and do your best to make it the best. Only when your homepage is appealing will you be able to attract visitors and interest them. Keep testing it and tweaking as and when required so that it is always optimized.