Email is among the most common ways of communicating these days. Big deals, approvals, and notifications are sent out through emails. However, emails are so overused these days that people take them lightly. They tend to just scribble whatever they have to say without following a proper pattern. While this can work for personal emails, it will definitely not work on your professional front. Your emails must ooze out professionalism and must be very clear. They must be precise and impactful.

Not many entrepreneurs realize this but a bad email could actually cast a negative impression on the other person. A number of things depend on the emails you send out and if you do them right you will be able to cast the right impression on the recipient. Also, you will be able to showcase your professionalism. Here are steps to help you write the perfect email:


Even before you start, have a clear idea of what decision you are aiming at. What do you want from the recipient? The clearer you are, the better it will be. Being vague will only make you lose out on so much. Once you know what you are looking for, writing a convincing email will come automatically.


The very meaning of ‘conclusion’ is something that comes at the end. However, with emails, it is the other way round. When you start your email, write the conclusion. In other words, don’t beat around the bush. Get straight to the point.

For example, you are seeking approval of something. Start your email with that. Don’t start off with wishy washy nonsense. No one will want to go right to the end of the email to read what you actually want. Start off with, “I want you to approve. . .” or “I was hoping you could approve. . ” or something along the same lines.


Now that you have put forward what you want, you should construct an email supporting your request. Don’t write a huge paragraph. No, no one will want to read it. Paragraphs can put off people. Break your argument or support into points. That will help you a lot!


Now, each point should have some evidence for some strengthening. You should be able to support all your points with some solid evidence so that the recipient understands that your request is valid.


As aforementioned, conclusion comes first and the subject comes last. Construct a superb subject for your email based on the email you produced. The subject should have a benefit in place and not what you are looking for.

Now that you know the secret to writing the perfect email, there is no reason why you wouldn’t get the next deal or approval!

Entrepreneurial Learning

You may have been taught at school that the Subject comes first followed by the body and then the conclusion. In the business, you should literally go the other way while writing an email. Focus on the conclusion first and then construct the body. Approach the Subject at last and you’ll have the perfect email.

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