Out of the many different types of online marketing strategies, email marketing is very popular. It does increase traffic and sales. It can work wonders when used properly.
The sad part is that there are just too many email marketing myths in people’s minds today. People think a little too much and that gives rise to numerous misconceptions. If you have used email marketing but it hasn’t helped you, it may be because you are a victim of one or more of these email-marketing myths.
It is time to clear your mind and stop believing these myths. Here are a few of the most common myths debunked for you:
Too Many Emails Irritate Customers
Remember that the wrong emails annoy customers. The spammy emails annoy customers. If you send relevant emails with fresh subjects, your clients will never get irritated. Of course, there are some who will go ahead and unsubscribe but that’s okay. You have to think about the major percentage of clients here. Even if a few unsubscribe, you will have enough business from the other clients to make up for it.
One tip here is to offer the choice of receiving fewer emails to customers. Thus, you will retain at least a few of the customers who decided to unsubscribe because of the plethora of emails they receive.
The Same Emails Irritate Customers
Many business owners believe that they should send an email only once. They fail to understand the concept of ‘remail’. Sending the same email but with a few tweaks is known as remailling. This may be within two days.
Here, make sure that you send the same mail only to those customers who failed to open the first email.
Long Emails Irritate Customers
This is another huge and widespread myth. Many people are under the impression that emails must always be short. Of course your emails should focus on the call to action but it should have other details too. There are many customers who look further for more information. Don’t disappoint them.
Short Subject Lines Irritate Customers
If your sale is huge and you want people to know it outright, include that in the subject. Otherwise, there is no need to do so. Instead, you should make sure that the email subject line is catchy and creative. Be funny – that will help.
Some people also believe that newsletters are important and that they need to send out new emails each and every time. Newsletters may be effective but they are a waste of time. You can invest that time in sending more emails. That will help you even more. As for new emails, you don’t really need to bother each and every time. You can reuse your old emails with tweaks here and there. That will help you a lot.
It is all about being smart and reducing labor on your part.
There are a few too many myths about email marketing, which is why many people are not able to use this excellent strategy to the fullest. May be you are one of them. Burst the myth bubbles and market through emails more effectively so that you benefit greatly from it.