Facebook is a blessing. Facebook is where the world is – a readymade audience for you to market your goods or services. Facebook is actually one of the best things that could happen to your business!

What started off as a simple social networking site is today the biggest marketing tool on the Internet thanks to its popularity and the fact that it has established itself as the best platform for just about anybody over the world. Just as you turn to it to look for potential customers, potential customers turn to it to look for great companies. However, the catch here is that you should use it right. Plenty of companies go wrong in this aspect and do all the wrong things. As a result, they lose their customers. Through Facebook, you could easily build your image. Here’s how:

Be Communicative

When I said that Facebook is a blessing, I meant especially in the communication aspect. Gone are the days when understanding your customers’ needs was difficult. Gone are the days when you could get away with a disappointing product or service. You are answerable for everything today and that is a very, very good thing. Your customers will be very frank when they give feedback. They will be in your face and very harsh at times but that is actually the biggest opportunity for you to make yourself better!

Reply back kindly even if the message or comment is harsh. Even if you get a positive comment, turn it into a conversation. Conversation attracts more people to join. Communication can take you places where absolutely nothing else can.

Be Exclusive

From time to time you surely put up deals and offers for our customers. When you do it in the traditional way you may not get great results. Do it on Facebook this time. Whether it is buy one get one free or twenty percent off, Facebook is the right place for you to make offers. Your customers will definitely be interested and they will share it with their friends, too. As a result word will spread not just about your offer but also about your page. You will have more likes. Visits to your page will increase. Offering great deals exclusively on Facebook works like magic!

Be Cool

This one needs a lot of creativity and wit but this is among the most important things to do on Facebook. With a focus on marketing, you should be able to put up witty and creative posts. We all want to have a good time on Facebook. We all like people who help us have a good time or make us chuckle once in a while. Cool posts get more likes and more importantly, more shares. They spread pretty quickly and bring back traffic to your posts.

Always remember to stay focused on marketing, though. THAT is your real goal. Wit is only your channel.


Say your business is of makeup products. Why not teach people a thing or two about makeup? People hunt for information. People want to know more. Thus, besides talking about your products and marketing them through deals and other tactics, sharing helpful articles and videos on your Facebook page will attract customers like moths to a flame.

Remember to keep all your tutorials interesting, highly informative, and relevant of course.

Pick up these tips and make your page better. Customers will come.

Entrepreneurial Learning

Facebook is where almost all your customers are. Facebook is an excellent platform for you to get in touch with your customers, to talk to them, to teach them a thing or two, to make them chuckle/smile, and of course to market. Your job is to do it right and smart as opposed to being desperate.

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