Well, it isn’t their fault really. Taglines are not something that you can spew after thinking for hours together. Try if you want but there are barely a few who have succeeded like this. Slogans are generally spontaneous and out of the blue. They also need creativity and attention at all times. Thus, you shouldn’t pressurize yourself and your writers to come up with something. Give them time and they will do it for you.
Read these tips and pass them on to your writers. May be these will do the magic for you:
All your life you may have heard that planning is important. However, the rules bends a little when it comes to taglines. Generally, taglines are not planned. They spur out of nowhere. This is why you shouldn’t make it an assignment for your writers. Make it more like a fun thing. Just send out the message that you are looking for a tagline but don’t impose it upon anybody. Put on your thinking cap and let your writers do the same.
At some point or the other, you will literally run into your perfect tagline! Just keep your ears open.
Keep it Emotional
Your tagline should get you remembering something. It should take you to someplace else. An emotional touch to a tagline is perfect. If you can do that, your tagline will become a conversation opener. It will also become the line you say before actually starting your campaign. It will do you a lot of good!
Our tagline should be balanced. This is where it gets challenging but you can do it. Just try conveying a clear message through your tagline to your customers. Be very careful not to spur distrust or confusion.
Also, don’t keep changing your tagline. That will definitely cause misunderstandings. The message should be clear and NOT confusing. Confusing will again cause distrust. If you can build a proper tagline, it will have the potential to be the reason why your customer actually trusts you!
Long is Okay
Many people, even experts for that matter, say that taglines should be short, sweet, and snappy. I disagree. There is no hard and fast rule here. There is no ‘should and must’ here either. There are many taglines that are long and yet very catchy. There are many long taglines that actually shot to fame.
Hence you should not be afraid of going the longer way.
Taglines are indeed about being smart and letting them come to you instead of spending hours to work them out.
Be spontaneous and you’ll come up with a better tagline than you would after hours of frustration! Also, don’t be afraid of longer taglines. Choose what suits your company the best without worrying about the length and restricting yourself. Be smart!
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