Everybody is on social media today and hours have gone by trying to explain why it is important. Sadly, there are many entrepreneurs that simply fail to understand that. They are under the impression that social media is not as big a deal as it is portrayed. They think all the hype is for nothing. This is why they don’t really bother. They like staying conventional and follow the traditional ways of marketing and advertising.
If you are among those, let me tell you straight up that you are taking numerous risks all at once. Such ignorance can lead to the failure of your business pretty easily. What are the risks, you ask? Read on to find out:
You Miss all the Action
Being MIA is not nice unless everything that is being said about you is positive. Are you sure you are getting only positive reviews and feedback on social media? I don’t think even the most successful entrepreneur is.
When you are a part of the conversation, you get a chance to defend yourself. You have the chance to understand what the customers want and then deliver likewise. If you are absent, you won’t be able to do any of these. What’s more, they will even talk about your absence on social media and NOT in the pleasant way.
Social media is a means for you to connect to your audience. Don’t take that lightly.
You Will Easily be Hacked
You don’t have any social media accounts, right? You run the risk of someone else creating a fake account on your brand’s name. Not pretty, is it?
Those who have social media accounts but don’t pay attention run the same risk. It is actually worse in this case because you won’t even realize for a very long time that your account has been hacked. If you are regular, you will at least realize it and do something about it.
You Will Lose Out in the Competition
Your competitors will get a very easy edge over you if you don’t pay attention to social media. They use social media and are benefitted in a number of ways such as communication with the customers, easy marketing strategies, and so on. You lose out on all these majorly and that ultimately affects your growth.
Why should customers choose you when you don’t even care to reach out to them through social media?
Your Page Rank will Hit Rock Bottom
You didn’t know this, did you? Presence or absence on social media affects page ranks on search engines directly. You may be good at everything else there is but if you are not on social media, your rank will go from bad to worse.
Your Blunders Can Ruin your Business
Some business owners simply outsource all their social media management work and don’t even bother to check in on it. Are you serious? Can you trust someone with your accounts so blindly?
Even after you outsource work, don’t expect everything to be taken care of. You have to pay attention. Otherwise the people you hired will have their way and you will be at loss.
You will Remain Tightlipped about Any Problems
Say you had a glitch in services and you need to notify your customers about it. How will you do that? There is absolute NO faster way than the social media.
If you remain silent about the problem and let your customers be caught not by surprise but by shock, you will lose them.
Do you really think it is worth such risks? I am sure not. Get onto social media NOW!
Social media is extremely important but many people fail to realize that. There are numerous entrepreneurs who have failed in their business because they didn’t pay attention to social media. You definitely don’t want to be counted among them. Social media is an excellent tool. Use it!