Oh, social media. We are all tied up in it, aren’t we? Whether it is for personal use or for professional use, we simply can’t do without social media today. While how you use it personally is completely up to you, there are a few things that you should keep in mind while using it professionally.
Remember that the entire world is on social media these days including your competitors. They are following a number of strategies and tactics to attract visitors and potential customers. You should adopt a few strategies too. If you have just started on social media, you might find the whole concept daunting. Also, if you have been on social media for a while and that hasn’t helped your business, may be there is something that you are doing wrong.
Understanding social media and using it right is very important. There are a few basics that you must follow in order to use social media properly. Listed below are a few tips that will help you establish yourself better on social media:
I can’t emphasize on this enough. You have to listen before you talk. You have to understand before you reply. You have to know before you speak. Those who listen and take advantage of what is being said to them will thrive on social media.
Social media is a platform for your customers to speak. Listen to what they have to say.
Even if you have a thousand messages and another thousand posts on your Facebook wall, make sure that you reply to each and every one of them. Being responsive is the key to winning the faith of your customers.
One thing to note here is that not many business owners actually bother with this. You can, thus, go ahead of them by being highly responsive. You will have suggestions, compliments, complaints, and so on. Don’t delete the complaints and feel happy about the compliments while ignoring the suggestions. Read each message and post, and reply in kind.
Ignore and report only obscene messages.
Advertise your product. Don’t directly sell it, of course, but advertise it. Make sure you target the right audience while doing so. Reaching out to a billion people won’t help as much as reaching out to a thousand good ones will.
Many people mistake social media as a platform to SELL. That is WRONG. Social media is a platform to TELL and spread the word. There should be no selling on social media whatsoever.
Your posts should be informative and engaging. Don’t make your account a sales pitch. Customers have a weird mindset that you should get accustomed to: they like buying but they don’t like being asked to buy.
Tricky, yes. But that is how it is.
Be Nice and Kind
Always thank your followers, visitors, and customers. Being nice and appreciative will help you win the hearts of your customers. That is very important now, isn’t it?
Social media is all about laying your foundation and letting people know that you exist. Social media is not about selling your products and bugging your customers to buy them. Be responsive, communicative, and nice. That will help you win customers.