You have a large sales team, right? They work hard to make sales for you and bring back revenues. But did you know that there are better salespeople out there? Did you know that these salespeople don’t even need to paid or told what to do? Did you know that their contribution could really up the scales for you? We all call them customers.
Don’t be surprised. It is absolutely true. If you serve your customers well, they will become your most powerful salespeople even without them realizing it. Word of mouth is extremely strong and you should never underestimate its power. Every business has a few top clients and customers. These customers are your key. How should you lure them to be your salespeople without asking them upfront? Here are all the answers:
Your Products and Services Must be Top-Notch
This point is self-explanatory. If your products are not good enough, you should stop reading right now because everything else here will be pointless to you.
Your products have to be right up there. They should be able to make a mark on the customers. If they don’t, work on that first. If they already do, read ahead.
Choose a Handful of your Best Customers
Don’t be tricked here. Your best customer in this context is the one who is eager and willing to spread the word. Loyal and big customers may not be as willing.
Thus, you should look beyond the biggest spenders and try finding those who are eager and enthusiastic. These customers should be your targets. If these customers have an influential network, you are in for some great revenues soon!
Provide Excellent Customer Services
Of course, this is a general rule. You have to provide great customer services to everyone. However, it will work in your favor if you provide all that you can to your best customers.
Make them feel like stars by giving them whatever they want. Also, give them visibility. Invite them to post on your blogs as guests. That way, your customer will feel like an expert. Plus, the blog he writes will be in your favor! Two down with one arrow!
NO Financial Incentives
In your quest to win customers, you shouldn’t go giving numerous discounts, rewards, and so on. If you think this is the only way to win their loyalty, you are wrong. You shouldn’t bribe your customers.
As long as you follow the aforementioned steps, you will have customers even without bribery.
Follow these steps and you will have converted your star customers into salespeople.
Your customers can prove to be the best salespeople ever. In order to promote that, you should ensure that your products and services are state-of-the-art. Your customers should be immensely satisfied with what you have to offer to them. Also, you should never try luring them with bribes.