Your brand is trustworthy, reliable, productive, unique, and so many other things. When it comes to forming a logo, you surely want it to incorporate all these. That can be very tough.
Forming a logo is essential because it will be your representation. It will tell people who you are and what you do. While putting in a lot of thought is vital, overdoing it can make things worse.
Here are a few tips to help ensuring that you have the best logo without ending up in frustration:
Simplicity is the key here. Don’t overdo it. Your logo is the foundation of your business but that doesn’t mean you incorporate everything your business does into the logo. Look at Volkswagen for example. Does the logo suggest their work? No.
Your logo should be versatile enough to work well on a number of things such as tee shirts, hoardings, business cards, billboards, pamphlets, and so on. Also, the logo should be clear and readable on a black background as well as a white background.
The fewer the colors, the better. This is again in sync with the simplicity factor. Use simple and eye-pleasing colors for your logo. If it is possible, choose only one color. One color can be scaled easily, too.
Also, be very thoughtful about the color(s) you use. The choice must depend on your business and its offerings.
The font should be elegant and dignified unless your business is about something creative. The font you should be readable and the letters must be distinguished. In some fonts, a few letters resemble each other. This can be problematic because your visitors won’t be able to read it clearly. They may end up typing the wrong word on Google.
You should choose a timeless design as opposed to something that is fad right now. That can fade away quickly and you might end up hating your logo after a couple of years. Choosing a timeless logo will make you smile every time you look at it. You will be proud of your logo.
No matter what you do, you have to think about how well it will do on the web. A logo is no different. How friendly will your logo be over the Internet? Ask yourself this for sure.
You might even need to create smaller icons and buttons of your logo to go well in some places. Take Pinterest for example. The logo of Pinterest can be transformed into an icon or web button with ease. Such logos are a hit.
The logo must be personal to you. That is very important. Don’t try getting a logo that is over the top and has no personal connection with who you are. It will be a waste.
Finally you need the right logo designer to incorporate all the aforementioned points into your logo. He should be a professional who is willing to listen to your ideas and requirements.
Do some research so that you find someone you can trust. Check out his portfolio to get an insight of his work. If you are satisfied, go for it.
Simple enough? Go on and get the right logo for your business!
Forming a logo is very important and you should ensure you do it right. Keep it simple and versatile to make it a success. Also, add some personalization so that it speaks to people about you. Hire only a thorough professional to design the logo for you.